Partner Manager, Creator Marketing

TikTok is a short-form mobile video platform focused on inspiring creativity and bringing joy. The Partner Manager, Creator Marketing will lead go-to-market, adoption, commercialization, and partner sales for TikTok One solutions across North American creator marketing agencies and brands. The role also manages strategic partnerships, product integrations, business planning, localization, and creator marketing programs.

Responsibilities

Lead go-to-market and partner sales for a major new feature within TikTok One, driving adoption across creator marketing agencies and brands through strategic pitching, onboarding, and execution

Manage core operations for business planning and growth, including annual planning, OKRs, ongoing reporting and contract work, proactively resolving business issues

Drive product and business adoption of creative product integrations and solutions

Ensure smooth launch and localization of new features or solution tiers in different North America markets

Develop tools, playbooks, templates, best practices for creators and brands: e.g., creator brief templates, compensation / contract models, style guides, content & campaign guidelines

Project manage complex integrations with various partners

Strong aptitude for data analysis with the ability to interpret business and partner performance metrics to drive strategic insights and inform decision-making

Identify opportunities to scale existing solutions for more businesses and creators

Define complex programs and integration paths with strategic partners to enable TikTok advertising, discovery, and creator monetization at scale

Navigate ambiguity, solve complex problems independently, and drive initiatives to completion with efficiency and accountability

Source and qualify new partnerships that fit into overall creator marketing needs

Represent TikTok in external meetings with executives from other companies while displaying the highest personal integrity and ethics

Preferred

Direct experience in creator economy, influencer marketplace, or social platform ecosystems

Familiarity with creator/agency compensation models (flat fee, performance, affiliate) and branded content rights/IP basics

Agency-side or adtech/martech background — understands how agencies evaluate and adopt new platform tools

Experience localizing or scaling a product/solution across regions or markets

Influencer marketplace experience

Social platform ecosystems

Creator compensation models

Agency compensation models

Branded content rights

Intellectual property basics

Agency-side experience

Adtech background

Martech background

Platform tool adoption

Product localization

Regional product scaling

Benefits

Additional discretionary bonuses/incentives

Restricted stock units

Day one access to medical, dental, and vision insurance

A 401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

Short-form mobile video social network

Los Angeles, California, USA

https://www.tiktok.com/

Founded in 2003

10001+ employees

Qualifications

5+ years in product marketing, GTM, or commercialization — ideally in a marketplace, creator economy, adtech/martech, or platform business

Demonstrated product sense: comfortable evaluating product-market fit, prioritizing based on partner and business impact, and giving structured product feedback — not just relaying partner requests

Strong quantitative and qualitative analytical skills: able to build a business case, size an opportunity, and read performance data to adjust strategy

Excellent written and verbal communication — able to produce executive-ready narratives and materials for both partners and internal leadership

Experience designing or launching packaged/bundled solutions (pricing, tiering, self-serve vs. managed service)

Comfortable operating with ambiguity and driving cross-functional alignment without direct authority

Bachelor's degree

Direct experience in creator economy, influencer marketplace, or social platform ecosystems

Familiarity with creator/agency compensation models (flat fee, performance, affiliate) and branded content rights/IP basics

Agency-side or adtech/martech background — understands how agencies evaluate and adopt new platform tools

Experience localizing or scaling a product/solution across regions or markets

5+ years in product marketing, GTM, or commercialization — ideally in a marketplace, creator economy, adtech/martech, or platform business.

Required skills

Product Marketing, Go-to-Market Strategy, Product Commercialization, Partner Management, Quantitative and Qualitative Analysis, Packaged Solution Design, Creator Economy, Creator and Agency Compensation Models, Branded Content Rights and Intellectual Property, Adtech/Martech, Product Localization and Regional Scaling, Executive Communication

Experience

5+ years