Change Impact Analyst – GTM Transformation

Workday is seeking a Contract Change Impact Analyst for its enterprise Go-To-Market transformation program. The role assesses and documents role-level impacts of Salesforce-driven process and operating-model changes, and provides analysis and materials to support training, communications, readiness, and adoption planning.

Responsibilities

Conduct role-level change impact assessments documenting how the transformation affects job roles, processes, tools, decision rights, and performance measures across all impacted functions

Partner with Salesforce solution architects, process owners, business analysts, and functional change managers to translate design decisions, user stories, and process flows into plain-language, role-specific impacts

Build and maintain the change impact repository, rating each impact by type, severity, audience size, and timing aligned to go-live waves

Map impacts across the full Campaign-to-Cash lifecycle — including lead management, opportunity and pipeline management, quoting and pricing, order booking, billing, and revenue recognition — to surface cross-functional handoffs and downstream effects

Identify and flag high-impact roles, groups, and geographies to inform change strategy, training scope, and go-live sequencing

Update impact assessments continuously as scope, design, and release plans evolve, and communicate material changes to the broader program team

Synthesize findings into concise summaries, heat maps, and dashboards for program leadership and workstream leads

Translate validated impacts into inputs for training needs analysis, communications plans, and adoption plans

Draft targeted change materials including role-based "what's changing for me" summaries, FAQs, and job aids aligned to program strategy and branding

Manage version control and distribution of approved change materials

Maintain and update the stakeholder register as impacts identify new affected groups and stakeholders

Coordinate and support impact validation sessions, interviews, focus groups, and town halls with business leaders and end users

Summarize stakeholder feedback and sentiment to inform adjustments to change strategy

Collect, organize, and report on readiness and adoption data including survey results, training completion rates, and post-launch Salesforce usage metrics

Assist in designing and administering readiness surveys and pulse checks, linking results back to identified impacts

Contribute to regular change readiness reporting for program leadership

Preferred

Experience supporting a Salesforce implementation or CRM and GTM transformation including Sales Cloud, CPQ, Marketing Cloud, or Service Cloud is a strong advantage

Experience with data visualization tools such as Power BI or Tableau is a plus

Experience working within large-scale organization is preferred

Prior involvement in enterprise system implementations or digital transformation programs is strongly preferred

Prosci certification or equivalent change management credential is preferred

Salesforce Implementation

CRM Transformation

GTM Transformation

Sales Cloud

CPQ

Marketing Cloud

Service Cloud

Data Visualization

Power BI

Tableau

Large-Scale Organization Experience

Enterprise System Implementation

Digital Transformation

Prosci Certification

Change Management Credential

Benefits

Medical

Dental

Vision

401K

Fully remote contract position

Company

Enterprise AI platform for HR, finance, and IT management

Pleasanton, California, USA

http://www.workday.com/

Founded in 2005

10001+ employees

Qualifications

Proven ability to conduct structured change impact assessments and translate technical and process changes into clear, actionable, role-specific impacts for business audiences

Working knowledge of Go-To-Market processes across the full Campaign-to-Cash lifecycle

Strong analytical and organizational skills with high proficiency in Excel including filtering, pivot tables, and data structuring

Excellent written communication skills with the ability to produce clear, audience-appropriate materials for both technical and business stakeholders

Familiarity with structured change management methodologies such as ADKAR or Prosci

Ability to manage multiple workstreams simultaneously, maintain data accuracy, and meet deadlines in a fast-paced program environment

Familiarity with Jira, Confluence, or similar tools for tracking requirements and user stories

Exposure to Agile delivery environments and project management practices

1–3 years of experience in change management or organizational development with demonstrated hands-on experience conducting change impact assessments

Bachelor's degree in Business, Communications, Organizational Development, Human Resources, or a related field

Experience supporting a Salesforce implementation or CRM and GTM transformation including Sales Cloud, CPQ, Marketing Cloud, or Service Cloud is a strong advantage

Experience with data visualization tools such as Power BI or Tableau is a plus

Experience working within large-scale organization is preferred

Prior involvement in enterprise system implementations or digital transformation programs is strongly preferred

Prosci certification or equivalent change management credential is preferred

Required skills

Change Impact Assessment, Go-to-Market (GTM) Processes, Microsoft Excel, ADKAR, Prosci, Salesforce Sales Cloud, Salesforce CPQ, Salesforce Marketing Cloud, Salesforce Service Cloud, Jira, Confluence, Power BI, Tableau, Agile

Experience

1-3 years