AI Designer

Puffy is hiring an AI Image Specialist to own AI-generated imagery for its ecommerce and marketing work. The role develops repeatable prompting approaches, reference workflows, and production standards, while applying UI/UX design to ecommerce layouts and helping the Design team adopt effective AI workflows.

Responsibilities

• Own AI image generation for a $1Billion+ brand. Produce hero, lifestyle and advertising imagery that meets brand standard consistently, at production volume
• Own AI image generation for Puffy.com, covering photorealistic hero, lifestyle and advertising imagery across ecommerce and marketing, owning the prompting approaches, reference workflows and production standards behind it, and applying UI/UX design to the layouts that imagery lands in, reporting directly to the UX/UI Design Lead
• Building the prompting approaches, reference libraries and quality standards that produce brand-standard imagery at volume, to a predictable result
• Producing one strong AI image is straightforward; producing them consistently is not. You'll be responsible for hero, lifestyle and advertising imagery that meets brand standard every time, with an actual Puffy mattress rendered accurately inside a fully generated environment. Every image is judged on whether it delivers the brief's objective, not on how it looks alone. The work is making AI dependable enough to be the production route
• The second outcome of this role is what the wider Design team can do. You'll develop the best practices, prompting techniques, reusable reference workflows and quality standards that let existing designers produce to a comparable standard, raising the whole team's output alongside your own
• Build the AI-assisted workflows behind Puffy product, hero and lifestyle imagery, with photorealism and product accuracy as the bar
• Develop reusable prompting approaches, reference-image workflows, and the production standards that keep output consistent at brand standard
• Create and test AI advertising creative with the Growth team, and take outputs through compositing and retouching to final creative
• Apply UI/UX design to ecommerce page layouts and image placement with Design and CRO, strengthening visual hierarchy and mobile usability
• Evaluate new image-generation tools and models, and adopt what earns it
• Shape the future of creative production at Puffy, where imagery carries the product on every commercial surface
• You determine how Puffy product, hero and lifestyle imagery is produced: the prompting techniques, the reference-image workflows, the compositional control, and the retouching route to final creative
• You hold the standard an image is measured against, on the objective in the brief, on brand consistency, and on how it performs in the live layout. You report to the UX/UI Design Lead, who sets creative direction and holds that bar with you
• You'll build the systematic control to reproduce a winning output on demand, and the commercial judgment to make an image serve its objective

Preferred

• DTC / ecommerce experience — especially creating product and performance-marketing imagery for consumer brands
• Photography, CGI or 3D experience — strong understanding of lighting, composition, materials and photorealistic product visualization
• Experience building and sharing AI creative workflows — including reusable prompts, reference libraries, templates or training that helps other designers adopt AI more effectively
• DTC Experience
• E-commerce Experience
• Product Imagery
• Performance Marketing Imagery
• Consumer Brand Experience
• Photography
• CGI
• 3D Design
• Materials Knowledge
• Photorealistic Visualization
• AI Creative Workflows
• Prompt Development
• Reference Library Development
• Template Development
• Designer Training

Benefits

• Relocation and visa sponsorship support available
• Monthly performance bonus of up to 10% of base
• Annual salary review every January
• Comprehensive medical, dental, and vision insurance (based on country of hire)
• Generous Paid Time Off (PTO) + Public holidays
• AI-First organization with access to AI-native tool stack
• Remote First: Work from the comfort of your home office
• Learning & development opportunities
• International team collaboration across 16+ nationalities
• Eligibility for selection to the Leaders Club, an elite recognition program featuring premium wellness memberships, exclusive networking with senior leadership, and annual leadership retreats
• Eligibility for nomination as 'We Are' Champion of the Month, monthly recognition with gift vouchers and company-wide celebration for exceptional contributions
• Option to work from the Dubai office, with relocation and visa sponsorship support available

Company

• Luxury mattresses and bedroom products
• Los Angeles, California, USA
• https://puffy.com/
• Founded in 2016
• 201-500 employees

Qualifications

• Exceptional portfolio demonstrating commercial AI-generated imagery, particularly photorealistic product and lifestyle work, alongside UI/UX design examples showing effective page layouts and user experiences
• Advanced hands-on proficiency with ChatGPT Images / GPT Image models for image generation, editing, iteration and creative development
• Advanced hands-on proficiency with Nano Banana Pro (Gemini 3 Pro Image) for professional image generation and editing
• Strong proficiency across the wider generative-image landscape: Midjourney, FLUX/Stable Diffusion/ComfyUI, Adobe Firefly or equivalent platforms
• Advanced prompt engineering and visual prompting, including reference images and multimodal inputs, together with strong image-to-image, inpainting, outpainting, compositional-control and iterative-editing workflows
• Places an existing physical product into generated environments without losing product fidelity
• Works systematically enough to reproduce a winning output on demand, rather than regenerating until something lands
• Advanced Photoshop, compositing and retouching capability to take AI outputs through to production-ready final creative
• Fundamentals: composition, lighting, perspective, color, visual hierarchy, art direction
• Hands-on UI/UX design experience, with judgement for how an image performs inside a live interface rather than as a standalone render
• Working knowledge of how imagery behaves in layout: crop and focal point across breakpoints, legibility of type and calls to action placed over it, and how an asset holds at thumbnail and ad-placement sizes
• Comfortable working inside an established design system and brand guidelines, and delivering finished assets in the formats the Design team and developers build from
• Delivers hero, lifestyle, ecommerce and paid creative to a brief with a stated marketing objective, not just attractive images
• Reads a creative brief commercially and makes the calls that serve the objective
• DTC / ecommerce experience — especially creating product and performance-marketing imagery for consumer brands
• Photography, CGI or 3D experience — strong understanding of lighting, composition, materials and photorealistic product visualization
• Experience building and sharing AI creative workflows — including reusable prompts, reference libraries, templates or training that helps other designers adopt AI more effectively

Required skills

• , GPT Image, Nano Banana Pro, Midjourney, FLUX, Stable Diffusion, ComfyUI, Adobe Firefly, Prompt Engineering, AI Image Editing Inpainting, AI Image Editing Outpainting, AI Image Editing, AI Image Editing Image-to-Image, Adobe Photoshop, Compositing and Retouching, UI/UX Design

Experience

• Mid level