Integrated Demand Generation Specialist

A confidential Internet Content & Information company is seeking an Integrated Demand Generation Specialist to lead experimentation, lifecycle monetization and cross-sell programs, and integrated campaign execution. The role also uses AI-enabled workflows and manages creative-agency delivery across digital channels.

Responsibilities

Create a High-Velocity Experimentation Practice

Build and manage an A/B testing roadmap with an emphasis on CRO across landing pages, forms, creative, lifecycle journeys, and digital channels

Define success metrics, create hypotheses, design tests, coordinate launches, and turn results into clear decisions about what to scale

Build dashboards and scorecards that connect experiments to funnel performance and downstream outcomes

Build Lifecycle Monetization and Cross-Sell Programs

Partner with lifecycle and channel strategists to develop programs that increase product adoption, engagement, monetization, retention, and cross-sell

Define audiences, journeys, triggers, messages, and next-best actions that move people toward relevant products and experiences

Analyze journey performance and identify opportunities to improve engagement, conversion, and downstream value

Drive Integrated Campaign Execution

Drive the campaign calendar and operating rhythm across priority audiences, product moments, and digital channels

Translate channel strategies into executable plans with clear owners, milestones, dependencies, approvals, and launch criteria

Connect digital strategies across web, lifecycle, paid media, creative, and agency partners around a shared plan and drive the work through launch

Lead With AI

Use AI and agentic workflows to accelerate planning, analysis, and campaign delivery

Build reusable agents, prompts, templates, and workflows that increase the speed, volume, and consistency of the work

Test emerging AI capabilities and turn successful approaches into operating practices for the broader channel team

Lead Creative-Agency Delivery

Manage the creative-agency workflow from brief through final asset delivery

Translate channel requirements into actionable briefs and keep assets ready for deployment across web, lifecycle, and paid media

Track asset status and production risks, hold partners accountable to timelines, and drive issues through resolution

Preferred

Familiarity with marketing automation, experimentation, analytics, content-management, and paid-media platforms

Experience with audience segmentation, triggered journeys, next-best-action programs, or full-funnel measurement

Experience creating reusable AI-enabled marketing workflows or lightweight agents

Experience marketing to developer or technical audiences

Marketing Automation Platforms

Experimentation Platforms

Analytics Platforms

Content Management Platforms

Paid Media Platforms

Audience Segmentation

Triggered Journeys

Next-Best-Action Programs

Full-Funnel Measurement

AI-Enabled Marketing Workflows

Lightweight AI Agents

Developer Audience Marketing

Technical Audience Marketing

Benefits

Health Benefits

Referral Program

Excellent growth and advancement opportunities

Remote work arrangement

Company

Staff augmentation and technology consulting for digital transformation.

Troy, Michigan, USA

http://www.iconma.com/

Founded in 2000

1001-5000 employees

Qualifications

4–6 years of experience in demand generation, growth marketing, lifecycle marketing, conversion optimization, or integrated digital marketing

A track record of delivering campaigns across web, lifecycle or email, paid media, and creative workstreams

Hands-on experience building lifecycle programs tied to adoption, engagement, monetization, retention, or cross-sell

Experience leading CRO or A/B testing programs from hypothesis and test design through measurement and application of learnings

Experience managing creative agencies and coordinating channel owners, dependencies, and launch deadlines

Experience building dashboards, funnel reports, and campaign scorecards that lead to clear action

Demonstrated use of generative AI, automation, or agentic workflows to improve the speed, scale, or quality of marketing work

Strong analytical judgment, proactive communication, and the ability to align partners and drive work to completion

Familiarity with marketing automation, experimentation, analytics, content-management, and paid-media platforms

Experience with audience segmentation, triggered journeys, next-best-action programs, or full-funnel measurement

Experience creating reusable AI-enabled marketing workflows or lightweight agents

Experience marketing to developer or technical audiences

4–6 years of experience in demand generation, growth marketing, lifecycle marketing, conversion optimization, or integrated digital marketing.

Required skills

Demand Generation, Growth Marketing, Lifecycle Marketing, Conversion Rate Optimization (CRO), A/B Testing, Integrated Digital Marketing, Creative Agency Management, Marketing Analytics, Generative AI, Marketing Automation, Audience Segmentation, Full-Funnel Measurement, Stakeholder Management

Preferred skills

Experience marketing to developer or technical audiences

Experience

4-6 years