Sr. Digital Analyst II

BambooHR is hiring a Senior Digital Analyst II to understand and optimize the digital customer journey across its website, marketing funnel, and digital experiences. The role delivers strategic analysis and recommendations, improves measurement and first-party data strategies, supports experimentation, and partners with cross-functional teams to guide digital decisions.

Responsibilities

Lead analysis of digital customer journeys across acquisition, engagement, and conversion funnels to identify optimization opportunities and influence business performance

Partner cross-functionally with Marketing, Web, Demand Gen, Product Marketing, Business Intelligence, and agency teams to define KPIs, measurement strategies, and success metrics for digital initiatives

Support and evolve first-party data strategies, lead tracking, and digital measurement frameworks to improve visibility into customer behavior and marketing performance

Deliver strategic insights and recommendations related to website performance, conversion behavior, customer engagement, and digital experience optimization

Support experimentation and testing initiatives across landing pages, chatbot experiences, messaging, and digital optimization programs

Help define measurement approaches and testing frameworks related to AI-driven search behavior, AI Overviews (AIO), LLM impacts, and evolving organic discovery trends

Monitor shifts in digital acquisition behavior and recommend strategies to improve visibility, engagement, and conversion performance in an increasingly AI-driven marketing environment

Partner with Business Intelligence teams to improve data quality, scalable reporting capabilities, and self-service analytics solutions

Support strategic planning, quarterly business reviews, and executive discussions through analytical storytelling and actionable business insights

Operate independently in ambiguous environments, proactively identifying opportunities, risks, and emerging trends across digital analytics and customer behavior

Preferred

Bachelor's degree in Analytics, Marketing, Business, Statistics, Economics, Information Systems, or related field preferred

Experience supporting B2B SaaS marketing organizations with complex digital acquisition strategies

Familiarity with AI search trends, AI Overviews (AIO), LLM-driven discovery behavior, and evolving SEO/organic measurement strategies

Experience partnering with agencies and influencing external vendor analytics strategy and performance measurement approaches

Exposure to experimentation frameworks, incrementality methodologies, or advanced marketing measurement approaches

Experience influencing digital strategy, customer journey optimization, or conversion-focused business initiatives

Familiarity with CRM ecosystems such as Salesforce and lead lifecycle analytics frameworks

Marketing

Statistics

Economics

Information Systems

B2B SaaS Marketing

Digital Acquisition Strategy

AI Search Trends

AI Overviews

LLM Discovery Behavior

SEO

Organic Measurement

Vendor Analytics Strategy

Performance Measurement

Experimentation Frameworks

Incrementality Methodologies

Marketing Measurement

Digital Strategy

Customer Journey Optimization

Conversion Optimization

CRM

Salesforce

Lead Lifecycle Analytics

Influencing Stakeholders

Agency Collaboration

Benefits

A Great Company Culture that has been recognized by multiple organizations like Inc, and Salt Lake Tribune

Comprehensive health, life, and disability insurance

4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off

401k plans with up to 6% company match

$2000 Paid-Paid Vacation bonus

EAP through Headspace

Remote work for employees located in Arizona, Florida, Georgia, Idaho, Nebraska, North Carolina, Oklahoma, Oregon, South Carolina, Tennessee, and Texas

Utah-based hybrid position requiring some regular in-office days each week

Professional development

Company

Complete HR software platform for small and medium-sized businesses

Draper, Utah, USA

http://www.bamboohr.com/

Founded in 2008

1001-5000 employees

Qualifications

5+ years of experience in digital analytics, marketing analytics, web analytics, or related analytical roles with increasing strategic scope and business influence

Deep experience with web analytics platforms such as Adobe Analytics, Google Analytics, or similar enterprise analytics tools

Strong experience analyzing digital funnels, customer journeys, lead behavior, and conversion performance within B2B SaaS or digital-first environments

Demonstrated ability to influence business decisions and provide strategic recommendations through data-driven insights and analytical storytelling

Experience developing scalable measurement frameworks, attribution approaches, and first-party data strategies

Strong understanding of digital tracking methodologies, customer behavior analytics, and marketing performance measurement

Experience leading analytical support for experimentation, optimization, or digital testing initiatives

Ability to operate independently and navigate ambiguity while managing multiple strategic priorities in a fast-paced environment

Strong stakeholder management and communication skills with experience partnering cross-functionally and presenting insights to senior leaders

Proficiency in AI, SQL, Excel, and BI/reporting platforms with the ability to independently analyze and synthesize large datasets

Strong analytical rigor, intellectual curiosity, and ability to proactively identify opportunities for optimization and business impact

Bachelor's degree in Analytics, Marketing, Business, Statistics, Economics, Information Systems, or related field preferred

Experience supporting B2B SaaS marketing organizations with complex digital acquisition strategies

Familiarity with AI search trends, AI Overviews (AIO), LLM-driven discovery behavior, and evolving SEO/organic measurement strategies

Experience partnering with agencies and influencing external vendor analytics strategy and performance measurement approaches

Exposure to experimentation frameworks, incrementality methodologies, or advanced marketing measurement approaches

Experience influencing digital strategy, customer journey optimization, or conversion-focused business initiatives

Familiarity with CRM ecosystems such as Salesforce and lead lifecycle analytics frameworks

5+ years of experience in digital analytics, marketing analytics, web analytics, or related analytical roles with increasing strategic scope and business influence.

Required skills

Web Analytics, Adobe Analytics, Google Analytics, SQL, Microsoft Excel, Digital Funnel Analytics, Customer Journey Analytics, B2B SaaS Marketing, Marketing Attribution, First-Party Data Strategy, Experimentation and A/B Testing, Salesforce, AI Search and Organic Discovery Measurement, Stakeholder Management

Experience

5+ years