Senior Field Marketing Manager, Flow

Autodesk is hiring a Senior Field Marketing Manager to build the field marketing function for Autodesk Flow, a connected platform for film and television production. The role will develop and manage events, partner programs, digital demand initiatives, account-based marketing activities, advocacy programs, and pipeline-focused campaigns for production technology audiences.

Responsibilities

Own the field marketing plan for Flow, translating sales and business priorities into a coherent program of events, partner activity and digital demand

Design and run small, high-touch customer experiences — hands-on sessions, workshops and roundtables — alongside a selective presence at the industry moments that matter (NAB, IBC, HPA, festivals and markets)

Run webinars and digital programs that generate and progress demand, including partner co-hosted formats

Drive qualified traffic into trial and self-serve entry points

Help our channel and referral partners market Flow successfully, acting as their marketing counterpart at Autodesk

Create the partner toolkit — co-marketing assets, "event-in-a-box" programs, regional customer stories and campaign kits

Manage partner co-marketing plans, and hold partner activity accountable to sourced pipeline

Work with the ABM Manager so that field programs serve named-account plans: invitation lists built from the target account list, events designed around account objectives, and follow-through owned jointly

Capture intelligence from every program to sharpen targeting, inform test-and-learn, and improve return on investment

Balance named-account work with open-net demand across the broader market, including the independent and emerging production companies that sit outside the named list

Develop relationships with the guilds, associations and practitioner communities where this audience lives, and with the editors, post-production supervisors, DITs and cinematographers who influence tool choice across productions

Grow a champion and advocacy program that follows practitioners as they move between productions, generating referrals and customer stories

Manage multiple concurrent programs end to end — budgets, timelines, vendors, logistics and cross-functional stakeholders

Measure and report program impact on engagement, pipeline, opportunity progression and deal size, and use those results plus direct seller feedback to decide what to scale, change or stop

Preferred

Experience building a field marketing or go-to-market program from the ground up

Experience in partner or channel marketing, including co-marketing programs and partner enablement

Experience supporting an account-based marketing motion

Experience with community, advocacy, guild or practitioner-influencer programs

Experience with product-led or trial-led acquisition motions

Experience in B2B software, SaaS or a high-growth technology environment

Familiarity with Folloze, Airtable or comparable marketing and project management platforms

Go-to-Market Program Development

Partner Marketing

Channel Marketing

Co-Marketing Programs

Partner Enablement

Account-Based Marketing

Community Programs

Advocacy Programs

Guild Programs

Practitioner Influencer Programs

Product-Led Acquisition

Trial-Led Acquisition

B2B Software

SaaS

High-Growth Technology

Folloze

Airtable

Project Management Platforms

Benefits

Health and financial benefits

Time away

Everyday wellness

Annual cash bonuses

Commissions for sales roles

Stock grants

A comprehensive benefits package

Company

3D design, engineering, construction, manufacturing, and entertainment software

San Francisco, California, USA

http://www.autodesk.com/

Founded in 1982

10001+ employees

Qualifications

8+ years in B2B marketing, with the majority in field marketing, event marketing or demand generation

Experience marketing to, or working within, the film, television or post-production industry

Demonstrated ownership of in-person programs from strategy through measurement, including small, high-touch formats of roughly 20–50 attendees

Experience working directly with B2B sales teams against shared pipeline or revenue targets

Hands-on proficiency with Salesforce and Marketo, or directly comparable CRM and marketing automation platforms — able to build, track and report on your own programs independently

Willingness to travel (approximately 30%) and to work occasional evenings and weekends around events and productions

Experience building a field marketing or go-to-market program from the ground up

Experience in partner or channel marketing, including co-marketing programs and partner enablement

Experience supporting an account-based marketing motion

Experience with community, advocacy, guild or practitioner-influencer programs

Experience with product-led or trial-led acquisition motions

Experience in B2B software, SaaS or a high-growth technology environment

Familiarity with Folloze, Airtable or comparable marketing and project management platforms

Required skills

B2B Field Marketing, Event Marketing, Demand Generation, Film, Television, and Post-Production Industry Marketing, In-Person Event Program Management, Salesforce, Marketo, Partner and Channel Marketing, Account-Based Marketing, Product-Led and Trial-Led Acquisition, Community and Advocacy Programs, Folloze, Airtable

Preferred skills

Experience supporting an account-based marketing motion, Experience with product-led or trial-led acquisition motions

Experience

8+ years