Senior Manager of Product Marketing, Billing & Insurance

SimplePractice is dedicated to improving access to quality care for health and wellness clinicians by providing essential tools for private practice. The Senior Manager of Product Marketing will drive strategic commercialization efforts, focusing on new billing and insurance product opportunities while collaborating with cross-functional teams to meet business goals.

Responsibilities

Drive conviction behind new billing and insurance products and services for the SimplePractice portfolio in partnership with cross-functional teams, most notably product and market research

Develop thorough, data-backed go-to-market strategies for new initiatives, inclusive of defining the problem space and market opportunity, target customer, recommended offering, monetization strategy and business case, merchandising and messaging strategies. Distribute these learnings to cross-functional partners and leaders across the organization to ensure thorough alignment

Leverage the appropriate learning strategies, including qualitative and quantitative consumer research and A/B in-market testing to drive conviction in and optimization of initiatives

Champion data-backed decision-making, using varied sources of data to make strategic recommendations to the organization, focused on reaching business goals

Influence efficient execution across teams, acting as the ‘connective tissue’ that links our product innovation with marketing teams

Contribute to clear briefs for creative and channel teams to help drive demand, relying heavily on research and the voice of the customer

Accountable for setting KPIs and driving business outcomes for major product launches

Build strong relationships with internal cross-functional partners including Product Marketing, Product, Market Research, Finance, Analytics, Channel and Performance Marketing, as well as outside agencies and partners

Preferred

Direct experience in healthcare billing and insurance experience is highly preferred

Healthcare Billing Experience

Insurance Experience

Benefits

Medical, dental, vision, life & disability insurance

401(k) plan with company match

Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays

Mental health resources

Paid parental leave & Backup Care

Tuition reimbursement

Employee Resource Groups (ERGs)

Employees may also be eligible for an annual bonus or commission

Some roles may also be eligible for overtime pay

Company

Practice management and EHR software for health and wellness professionals

Santa Monica, California, USA

http://www.simplepractice.com/

Founded in 2012

501-1000 employees

Qualifications

BA/BS required, MBA preferred

5+ years of product marketing and/or go to market experience inclusive of bringing new offerings to market with confidence in their potential to drive revenue and customer growth

Ability to translate consumer insights into thoughtful GTM plans helping to deliver on critical company objectives

Self-starter who sees ambiguity as an opportunity and problem solver who is excited for the challenge and willing to roll up their sleeves to overcome obstacles in creative ways

Analytical and data-forward thinker, with clear experience of using varied and sometimes imperfect data sources to size market opportunities, create robust business cases, influence in-year revenue targets, and make recommendations for business growth

Experience leading without influence and forming strong interpersonal relationships with cross-functional teams across product, market research, marketing, design, analytics and finance to meet learning and business objectives

Excellent verbal, written, visual and interpersonal communication skills. Able to distill and communicate complex concepts across all levels and functions of the organization

Refined ability to develop clear and compelling value propositions, messaging, merchandising and pricing strategies for new products and services

Excellent project management skills and ability to manage and prioritize multiple projects simultaneously to deliver strong, predictable results

Ability to ‘manage up' to direct manager and leadership, clearly communicating project progress and blockers when help is needed

Direct experience in healthcare billing and insurance experience is highly preferred

5+ years of product marketing and/or go to market experience inclusive of bringing new offerings to market with confidence in their potential to drive revenue and customer growth.

Required skills

Product marketing, Go-to-market strategy, Healthcare billing, Insurance, Consumer insights, Qualitative research, Quantitative research, A/B testing, Data analysis, Business case development, Revenue growth

Preferred skills

Project management

Experience

5+ years