Senior Account-Based Marketing Manager, Autodesk Flow (Media & Entertainment)

Autodesk seeks a Senior Account-Based Marketing Manager for Autodesk Flow, its platform for film and television production. The role partners with Flow Sales to build account clusters, execute targeted marketing programs, equip sellers, and measure engagement and pipeline outcomes.

Responsibilities

Act as the dedicated ABM partner to the Flow sales organization, building programs around their account priorities and revenue targets

Run a recurring planning cadence with Sales — account co-planning, pipeline reviews and quarterly business reviews — reviewing engagement, buying signals and next best actions

Own lead routing and funnel optimization for Flow, making sure the handoff from marketing program to seller follow-up is fast, clean and measured

Partner across Marketing, Industry Strategy and Technical Sales to coordinate account engagement

Build account clusters around shared buying triggers and production milestones, so programs land when a need is live

Own account scoring and prioritization against our defined ICP, in collaboration with Sales, and keep it current as a living asset the team trusts and uses

Operationalize intent and engagement signals into prioritization and seller alerts

Maintain a champion layer alongside the account layer, tracking the practitioners who specify our technology and follow it from production to production

Develop and execute integrated 1:few programs across digital, content, paid media, events and executive engagement

Own executive engagement for your accounts — roundtables, briefings, dinners and personalized experiences — run at cluster scale where that is the right shape, and at account level where the opportunity warrants it

Work with the Field Marketing Manager so that events and partner activity serve account plans, including where accounts are served through channel partners

Drive both new-logo acquisition and expansion within existing accounts, supporting a land-and-expand motion

Define the plays sellers run, and brief our central content team on the assets needed to support them

Shape sales readiness materials for Flow — conversation guides, objection handling, competitive positioning and account briefs — in partnership with Sales Enablement and Product Marketing

Produce account intelligence sellers can act on: buying-committee maps, competitive and technology context, and the active initiatives that create an opening

Define the measurement framework and report on account engagement, buying-group coverage, pipeline creation and progression, deal size and expansion

Translate performance and account insight into clear recommendations for Sales, Marketing and executive stakeholders

Turn what works into repeatable playbooks, templates and frameworks that can be applied across the Flow portfolio

Apply ABM technology, intent data, AI and automation to improve targeting, personalization and measurement, with sound judgement about validating outputs

Preferred

Experience building an ABM program or operating model from the ground up

Experience marketing to, or working within, the film, television or post-production industry

Experience briefing and directing central content or creative teams

Experience with expansion and land-and-expand ABM, not only new-logo acquisition

Experience engaging complex buying groups spanning business, creative and technical decision-makers

Familiarity with Folloze or comparable account personalization platforms

6sense certification

ABM Program Development

ABM Operating Models

Film Industry Marketing

Television Industry Marketing

Post-Production Industry Experience

Creative Team Briefing

Expansion ABM

Expand ABM

New-Logo Acquisition

Complex Buying Groups

Account Personalization Platforms

Folloze

6sense Certification

Creative Team Direction

Stakeholder Engagement

Benefits

This position can be remote or hybrid.

Company

3D design, engineering, construction, manufacturing, and entertainment software

San Francisco, California, USA

http://www.autodesk.com/

Founded in 1982

10001+ employees

Qualifications

8+ years in B2B marketing, account-based marketing, demand generation or customer marketing, with at least 5 years focused on account-based marketing

Experience as the dedicated ABM partner to a specific sales organization, including account co-planning, pipeline reviews and quarterly business reviews

Experience developing and executing 1:few or cluster-based ABM programs — not broad demand generation campaigns adapted to an account list

Experience owning account scoring and prioritization in collaboration with Sales

Experience with lead routing, funnel optimization and the handoff between marketing programs and seller follow-up

Hands-on proficiency with Salesforce and Marketo, or directly comparable CRM and marketing automation platforms — able to build, track and report on your own programs independently

Experience with ABM, intent or account intelligence platforms such as 6sense, Demandbase or comparable

Experience measuring and reporting marketing impact on account engagement, pipeline, opportunities or revenue

Experience building an ABM program or operating model from the ground up

Experience marketing to, or working within, the film, television or post-production industry

Experience briefing and directing central content or creative teams

Experience with expansion and land-and-expand ABM, not only new-logo acquisition

Experience engaging complex buying groups spanning business, creative and technical decision-makers

Familiarity with Folloze or comparable account personalization platforms

6sense certification

Required skills

Account-Based Marketing (ABM), B2B Marketing, Salesforce, Marketo, CRM, Marketing Automation, Demandbase, Folloze, Intent Data, Account Scoring and Prioritization, Lead Routing and Funnel Optimization, ABM Measurement and Reporting, Film, Television, and Post-Production Industry, Land-and-Expand Marketing

Preferred skills

6sense certification

Experience

8+ years