Strategic Marketing Manager - Semiconductor & Pharmaceutical Industries

Strategic Marketing Manager - Semiconductor & Pharmaceutical Industries jobs in United States

ABB

• Senior Level

Responsibilities

• Develop and execute segment‑specific marketing strategies for these advanced manufacturing industries, aligned with ABB Electrification strategic priorities
• Analyze customer challenges, buying drivers, and decision‑making processes to inform market positioning, value propositions, and messaging
• Translate long‑term business strategy into go‑to‑market and campaign strategies with clear objectives and success metrics
• Provide actionable market and competitive intelligence, including customer needs, technology trends, regulatory considerations, and competitor strategies
• Identify emerging market segments, adjacent market opportunities, and applications within these sectors
• Support strategic decision‑making through data‑driven insights and recommendations
• Plan, develop, and lead execution of integrated marketing campaigns
• Partner with commercial and product teams to identify new business opportunities and support segment‑based marketing initiatives
• Develop compelling messaging frameworks and content requirements that articulate ABB’s value across industry lifecycle
• Ensure consistent positioning across digital, events, content, and partner channels
• Along with segment leaders, represent ABB within key industry organizations at regional and national levels
• Position ABB as a thought leader through speaking engagements, panels, white papers, and industry collaboration
• Actively participate in and support priority trade events, conferences, and customer forums to strengthen ABB’s market presence

Preferred

• Ability to edit and refine documents/ communications is highly preferred

Benefits

• Remote/Hybrid work model.
• For eligible US employees: choice between two medical plan options: a PPO plan called the Copay Plan or a High Deductible Health Plan with a Health Savings Account.
• For eligible US employees: choice between two dental plan options: Core and Core Plus.
• Vision benefit.
• Company paid life insurance (2X base pay).
• Company paid AD&D (1X base pay).
• Voluntary life and AD&D – 100% employee paid up to maximums.
• Short Term Disability – up to 26 weeks – Company paid.
• Long Term Disability – 60% of pay – Company paid, with the ability to buy up to 66 2/3% of pay.
• Supplemental benefits – 100% employee paid: accident insurance, hospital indemnity, critical illness, and pet insurance.
• Parental Leave – up to 6 weeks.
• Employee Assistance Program.
• Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption.
• Employee discount program.
• 401k Savings Plan with Company Contributions.
• Employee Stock Acquisition Plan (ESAP).
• 11 paid holidays.
• Vacation based on years of service for hourly and non-exempt positions.
• Salaried exempt positions are provided vacation under a permissive time away policy.
• Glassdoor
• 4.0
• ABB provides electrification and automation solutions for various industries.
• Zurich, Zurich, CHE
• https://global.abb/group/en
• Distribution of Different Job Fields Receiving Sponsorship
• Represents job field similar to this job
• Marketing
• Engineering and Development
• Management and Executive
• Customer Service and Support

Qualifications

• Bachelor's degree in Business, Marketing, Engineering, or a related field
• 12+ years of experience in electrification, power, digital infrastructure, or related industries, with experience in marketing, product management, segment leadership, or sales
• Proven expertise in marketing strategy, market intelligence, customer experience, and campaign development/execution
• Demonstrated ability to work effectively across multiple functions and influence without direct authority
• Exhibits a high say/do ratio—sets clear commitments and delivers results with consistency and credibility
• Strong written and verbal communication skills and demonstrated ability to clearly and effectively communicate across all levels
• Expert-level proficiency with Microsoft Office, including Excel, PowerPoint, Outlook, and Teams is essential
• Track record of work in fast paced and dynamic business environment
• Curiosity, a commitment to follow through and excellent problem- solving skills are essential to success
• Ability to edit and refine documents/ communications is highly preferred
• 12+ years of experience in electrification, power, digital infrastructure, or related industries, with experience in marketing, product management, segment leadership, or sales.

Required skills

• Marketing Strategy, Market Intelligence, Customer Experience, Campaign Development, Electrification, Digital Infrastructure, Product Management, Microsoft Excel, Microsoft PowerPoint, Microsoft Outlook, Microsoft Teams

Experience

• 12+ years