Marketing Manager

Kiss Beauty Group is seeking a Marketing Manager responsible for planning, developing, and executing integrated B2B and B2C marketing strategies for nail and beauty products. The role involves managing multi-channel marketing operations and leveraging data analysis to drive customer engagement and support sales performance.

Responsibilities

• Plan, manage, and grow key social media channels including Instagram, YouTube, TikTok, and other relevant platforms, ensuring consistent brand tone and messaging across all channels
• Develop and maintain a content calendar aligned with marketing objectives. Oversee end-to-end content creation—from ideation and copywriting to publishing—ensuring quality and relevance
• Plan and execute comprehensive online B2C marketing campaigns, including promotional events, product launches, and seasonal initiatives, to drive customer acquisition and retention
• Develop and implement integrated marketing plans for nail products targeting both B2B (trade/retail partners) and B2C (end consumers) segments, ensuring consistent brand messaging and maximizing market coverage across all channels
• Set up, manage, and optimize paid social campaigns, monitoring performance against KPIs and adjusting strategies to maximize ROI
• Define channel KPIs, track campaign performance using analytics tools (GA4, platform-native insights, etc.), and deliver regular performance reports with actionable recommendations to management
• Stay current with digital marketing and social media trends, proactively identifying opportunities to incorporate emerging content formats and platform features
• Identify and manage partnerships with influencers, content creators, and external agencies to amplify brand reach and campaign impact
• Work closely with internal teams including product, sales, and design to align marketing initiatives with overall business goals and ensure cohesive external communications

Benefits

• Visa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green Card
• Premium Medical Insurance Coverage
• 401(k) Savings Plan
• Paid Time Off (PTO) based on seniority
• Paid Holidays
• Annual Bonus Plan
• Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
• Summer Fridays
• Complimentary Gourmet Breakfast, Lunch, and Dinner
• Relocation Support for New Hires
• Work Anniversary Recognitions
• Congratulatory & Condolence Gifts
• Employee Referral Bonus Program
• License/Certification Reimbursements
• Corporate Employee Discounts
• Commuter Support (Shuttle Bus Program and EZPass Support)
• Vehicle Perks

Company

• Supplier of lashes, nails, and hair care beauty products
• Port Washington, New York, USA
• https://www.kissusa.com/
• Founded in 1989
• 501-1000 employees

Qualifications

• Bachelor of Arts (B.A): Business Administration/Management
• Bachelor of Arts (B.A): Marketing
• 8 - 13 years of relevant experience or industry exposure in a related field
• Brand Planning
• Communication
• Content Creation
• Digital Media
• Marketing
• Social Media
• English
• Korean

Required skills

• Brand Planning, Content Creation, Digital Media, Marketing, Social Media

Experience

• 8-13 years