Brand Marketing Manager, Threads

Meta is a technology company that builds products helping people connect, find communities, and grow businesses. Meta is seeking a Brand Marketing Manager to define and grow the Threads brand through brand strategy, integrated campaign development, cultural relevance, audience insights, and cross-functional collaboration.

Responsibilities

• Develop and drive the brand marketing strategy for Threads, including positioning, messaging frameworks, and campaign platforms that support user growth and engagement
• Lead integrated brand campaigns from creative brief through execution, partnering with creative, media, and agency teams to deliver compelling work across paid, owned, and earned channels
• Identify cultural moments and platform behaviors that create opportunities for Threads to show up authentically and drive brand relevance
• Collaborate with product marketing, communications, and design teams to ensure brand consistency across all consumer touchpoints and product surfaces
• Define campaign measurement frameworks and analyze performance data to assess brand health, optimize in-flight campaigns, and inform future strategy
• Contribute to the long-term brand vision for Threads by synthesizing audience insights, competitive landscape analysis, and platform trends into actionable strategic recommendations
• Manage relationships with external creative and media agencies, providing clear direction and holding partners accountable to brand standards and business outcomes
• Align cross-functional stakeholders — including product, policy, and partnerships teams — around brand priorities and campaign plans through structured communication and planning processes
• Coach peers on brand strategy best practices and champion a rigorous, insight-driven approach to creative development across the broader marketing organization

Preferred

• Experience using AI-powered tools to accelerate creative development, audience segmentation, or campaign personalization
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience marketing a social media, messaging, or content platform with a focus on community growth and cultural relevance
• Track record of building brand presence for an emerging or rapidly scaling consumer product in a competitive landscape
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Demonstrated ability to translate platform-specific behaviors and creator ecosystems into brand narratives that drive mainstream awareness
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• AI-powered tools
• Audience segmentation
• Campaign personalization
• Prompt engineering
• Context engineering
• Agent orchestration
• Emerging AI technologies
• Social media marketing
• Messaging platform marketing
• Content platform marketing
• Brand presence
• Consumer product marketing
• Competitive landscape analysis
• Workflow optimization
• Workflow redesign
• Measurable impact
• Quality improvement
• Platform-specific behavior analysis
• Creator ecosystem knowledge
• Brand narrative development
• Mainstream awareness
• Responsible AI practices
• Ethical AI practices
• Risk assessment
• Bias mitigation
• Quality reviews
• Accuracy reviews
• Creative development
• Ongoing learning
• Cultural relevance
• Narrative building

Company

• Social networking and immersive augmented/virtual reality technologies.
• Menlo Park, California, USA
• https://www.meta.com/
• Founded in 2004
• 10001+ employees

Qualifications

• 8+ years of experience in brand marketing, including developing and executing integrated campaigns across digital and traditional channels
• Experience owning brand strategy and campaign development for a consumer-facing product or platform, from positioning through creative execution
• Experience using audience research, brand tracking data, and campaign analytics to inform strategy and measure brand impact
• Experience collaborating with cross-functional teams including product, creative, communications, and external agencies to deliver large-scale marketing programs
• Experience managing multiple concurrent campaigns and workstreams, prioritizing based on business impact and strategic alignment
• Experience using AI-powered tools to accelerate creative development, audience segmentation, or campaign personalization
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience marketing a social media, messaging, or content platform with a focus on community growth and cultural relevance
• Track record of building brand presence for an emerging or rapidly scaling consumer product in a competitive landscape
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Demonstrated ability to translate platform-specific behaviors and creator ecosystems into brand narratives that drive mainstream awareness
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

Required skills

• Brand Marketing, Integrated Campaign Development, Brand Strategy, Audience Research, Campaign Analytics, Brand Tracking, AI-Powered Creative Development, Audience Segmentation, Prompt Engineering, Agent Orchestration, Responsible AI Practices

Preferred skills

• Glassdoor, 3.4, Menlo Park, California, USA, https://www.meta.com, H1B Sponsorship, Data Powered by, Distribution of Different Job Fields Receiving Sponsorship, Represents job field similar to this job, Engineering and Development, Product Management, Management and Executive, Creatives and Design, Accounting and Finance, Customer Service and Support, Sales, Legal and Compliance, Human Resources, Public Sector and Government, Arts and Entertainment, Education and Training, Trends of Total Sponsorships, *2026, (5145), 2025, (6419), 2024, (5944), 2023, (3874), 2022

Experience

• 8+ years