Associate Brand Manager

Responsibilities

• Support execution of annual brand plans, marketing initiatives, and go-to-market programs aligned to revenue, profit, and market share objectives
• Track brand performance versus plan, identify risks and opportunities, and support course-correction actions to improve results
• Contribute to brand growth strategies through consumer insights, competitive analysis, and financial input
• Support development and execution of integrated marketing and promotional programs across channels
• Assist in creative development and campaign execution with a primary focus on in-store and shopper marketing touchpoints. Manage specific initiatives or workstreams (e.g., promotions, campaigns, launches) with increasing ownership and accountability
• Partner with Sales and Category teams to support customer-facing materials, including presentations, category selling stories, and activation toolkits
• Support customer-specific programs, ensuring alignment with brand strategy and customer needs
• Gain exposure to customer meetings, sell-in processes, and joint business planning as appropriate
• Collaborate with global and cross-functional teams to support alignment on brand strategies and existing roadmap priorities. Support local adaptation processes, ensuring global assets and plans are optimized for regional market needs
• Coordinate timelines, inputs, and approvals across global and regional stakeholders
• Analyze syndicated data (IRI, Nielsen Scantrack, panel data) and internal performance metrics to track performance and identify trends
• Organize, analyze, and synthesize data into clear insights and actionable recommendations
• Support ROI analysis and post-event evaluation of marketing and promotional investments
• Support day-to-day brand operations, including budget tracking, invoicing, SKU setup and maintenance, and coordination of custom items
• Manage timelines and cross-functional communication to ensure on-time, high-quality execution
• Demonstrates strong business curiosity and a desire to develop a general manager mindset
• Learns to balance speed and rigor, making thoughtful recommendations supported by data
• Takes ownership of workstreams and follows through with accountability
• Seeks feedback, learns from outcomes, and continuously improves execution quality

Preferred

• MBA a plus
• Strong analytical skills with experience using syndicated data (IRI, Nielsen Scantrack, panel data) preferred

Benefits

• Hybrid work arrangement
• Glassdoor
• 3.8
• Stationery, lighters, and shavers.
• Paris, Ile-de-France, FRA
• http://bicworld.com/
• Distribution of Different Job Fields Receiving Sponsorship
• Represents job field similar to this job
• Marketing
• Engineering and Development
• Management and Executive
• Trends of Total Sponsorships
• *2024
• (1)
• 2021
• 2020
• (3)
• Public Company
• Total Funding
• unknown
• 1999-04-01
• IPO
• Leadership Team
• Tim Howells
• Chief Information Officer
• Recent News
• Research and Markets
• Pocket Lighters Market Report 2025-2029: Analysis of Shares, Strategies and Investment Opportunities Worldwide
• 2025-07-18

Qualifications

• Bachelor's degree required
• 1–3 years of experience in CPG marketing, brand management, analytics, or commercial roles
• Ability to effectively organize, analyze, and present data with clear takeaways and solutions
• Strong communication, collaboration, and presentation skills
• Highly organized with strong project management capabilities
• Proficiency in Microsoft Office (Excel, PowerPoint, Word)
• MBA a plus
• Strong analytical skills with experience using syndicated data (IRI, Nielsen Scantrack, panel data) preferred
• 1–3 years of experience in CPG marketing, brand management, analytics, or commercial roles.

Required skills

• , CPG Marketing, Syndicated Data Analysis, IRI, Nielsen Scantrack, Panel Data

Preferred skills

• MBA a plus

Experience

• 1-3 years