Full-time
Product Marketing Manager, Audience & Messaging
Competitive
No, not a good fitCreative & MediaPosted 18d ago
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Role overview
Job type
Salary
Competitive
Location
Sector
Posted
18 days ago
Job description
Therabody is a wellness technology company creating products, software, and digital content across wellness, performance, and beauty. The Product Marketing Manager will own audience intelligence and messaging architecture, developing personas, centralized messaging systems, and cross-functional processes that make launches and marketing efforts more coherent, targeted, and effective.
Responsibilities
Build and maintain a centralized messaging system that serves as the source of truth for launch messaging, campaign language, packaging copy, and sales enablement materials across the product portfolio
Develop actionable buyer and user personas that go beyond demographics, incorporating need state, wellness goals, category fluency, lifestyle context, and purchase journey — across both DTC and retail
Integrate competitive, category, and consumer intelligence into everything we produce, ensuring marketing and sales teams are always working from current, validated context
Partner with product & brand marketing to maintain narrative coherence across product pillars — wellness, performance & beauty — without slowing down their execution
Translate audience and messaging strategy into the language brand, digital, media, retail, and sales need to hit their goals, with a real understanding of the volume and constraints they face
Establish and run the cross-functional rhythms (with Marketing, Digital, Media) that keep audience and messaging context flowing across teams
Leverage AI tools to accelerate research, build scalable workflows, and prototype frameworks faster — because they make you better, not because someone asked you to
Preferred
Experience marketing across both DTC and retail/wholesale environments
Experience marketing both physical & digital products
A track record of scaling an emerging product line or segment program from 0 to 1
A background in building or contributing to a company's brand narrative and category positioning
Comfort working with consumer usage data, sales, or pipeline analytics to validate messaging effectiveness
DTC Marketing
Retail Marketing
Wholesale Marketing
Physical Product Marketing
Digital Product Marketing
Product Line Scaling
Program Scaling
Brand Narrative Development
Category Positioning
Consumer Usage Data Analysis
Sales Analytics
Pipeline Analytics
Messaging Effectiveness Measurement
Benefits
Hybrid work from the Los Angeles headquarters or remote work within the United States
Company
Science-backed wellness devices for recovery and pain relief
Los Angeles, California, USA
https://www.theragun.com/
Founded in 2016
201-500 employees
Qualifications
5+ years in product marketing, with significant time in multi-product or multi-segment consumer brands (wellness, beauty, health tech, or consumer electronics a plus)
Deep experience with persona development rooted in qualitative research and behavioral insight, not just demographics
Strong cross-functional skills: you can align stakeholders, influence without authority, and adapt your communication to anyone in the org
Experience messaging products that are actively defining or redefining their category — comfortable working without a ready-made frame and skilled at building one the market can follow
Genuine empathy for cross-functional workflows — you meet collaborators in their language, their context, and their constraints, and do the translation so they don't have to
Comfort leveraging AI as a core part of your workflow when the problem calls for it
Experience marketing across both DTC and retail/wholesale environments
Experience marketing both physical & digital products
A track record of scaling an emerging product line or segment program from 0 to 1
A background in building or contributing to a company's brand narrative and category positioning
Comfort working with consumer usage data, sales, or pipeline analytics to validate messaging effectiveness
5+ years in product marketing, with significant time in multi-product or multi-segment consumer brands (wellness, beauty, health tech, or consumer electronics a plus).
Required skills
Product Marketing, Persona Development, Qualitative Research, Behavioral Insight, Messaging Architecture, Category Positioning, Direct-to-Consumer (DTC) Marketing, Retail Marketing, Consumer Usage Data Analysis, Sales Analytics, Stakeholder Influence
Preferred skills
Experience marketing both physical & digital products
Experience
5+ years
Interested in this role?
Apply directly on the employer's website — it only takes a few minutes.
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