Partner Marketing Manger, GSI & SI

Anthropic builds reliable, interpretable, and steerable AI systems designed to be safe and beneficial for users and society. The Partner Marketing Manager will own marketing strategy and execution for high-performing global and regional systems integrator partners, including joint campaigns, executive programs, announcements, content, enablement, partner funding, and pipeline measurement.

Responsibilities

• Own joint marketing plans for an assigned group of high-performing GSI and RSI partners, including quarterly planning, campaign calendars, and success metrics tied to target accounts and pipeline goals
• Develop joint campaigns and executive programs (CXO dinners, executive briefings, tentpole event activations) aimed at C-suite and senior decision-makers at enterprise customers
• Work with Partner Account Managers and the Alliances team to identify priority accounts and build account-based plays that leverage partner relationships
• Lead joint announcements from first draft through approvals, holding partner copy to Anthropic's messaging and brand standards
• Spot RSIs gaining traction and help them grow into higher tiers
• Build joint value propositions, messaging, and enablement materials (pitch decks, solution briefs, case studies) that help partners position Claude with their enterprise clients
• Turn partner deliveries into proof: capture wins for sellers, and work with Customer Marketing to produce partner-led customer stories that meet each partner's tier requirements
• Get your partners carrying Anthropic's priority messages and launches, and build them into Anthropic's own campaigns with the Campaigns team
• Put the team's co-marketing guidelines, campaign kits and self-serve assets to work across your partners
• Lead end-to-end execution with your partners, coordinating across product marketing, demand generation, field marketing, events and agencies
• Manage partner funding (MDF/co-op) for your partners and track ROI on joint investments
• Track and report partner-sourced and influenced pipeline, story output, and campaign ROI, with 30/60/90-day pipeline tracking on every activation
• Represent Anthropic at partner events, executive briefings, and industry conferences as needed
• Feed what works back into playbooks the scaled programs team can run across the wider partner network

Preferred

• Have 7+ years of marketing experience, with significant focus on partner marketing in B2B technology environments
• Experience in the AI/ML industry or working with AI-powered products
• Established relationships within the GSI, consulting or regional SI ecosystem
• Worked on the partner side, at a GSI or SI, in alliance or technology partner marketing
• Experience with tiered partner programs, including benefits and promotion reviews
• Experience producing partner-led customer stories with enterprise customers
• Understanding of enterprise AI use cases across different industries and functions
• Experience with CRM systems (such as Salesforce) and partner relationship management tools
• Used Claude or other AI tools to scale their own marketing work
• Marketing Experience
• B2B Technology Marketing
• AI/ML Industry Experience
• AI-Powered Products
• GSI
• SI Relationships
• Alliance Marketing
• Technology Partner Marketing
• Tiered Partner Programs
• Partner Benefits
• Promotions
• Enterprise Customer Stories
• Enterprise AI Use Cases
• Cross-Industry AI Knowledge
• CRM Systems
• Salesforce
• Partner Relationship Management Tools
• Claude
• AI Marketing Tools

Benefits

• **Visa sponsorship:** We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.
• Optional equity donation matching
• Generous vacation and parental leave
• Flexible working hours
• A lovely office space in which to collaborate with colleagues
• Anthropic does sponsor visas; if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this

Company

• AI safety research and Claude assistants for individuals, developers, organizations
• San Francisco, California, USA
• https://www.anthropic.com/
• Founded in 2021
• 501-1000 employees

Qualifications

• Have built and run partner marketing programs with Global System Integrators, major consulting firms, or regional systems integrators, and can shift between large firms and smaller, faster-moving ones
• Understand enterprise buyer journeys and can create marketing programs that resonate with C-level executives
• Are skilled at developing joint value propositions that articulate clear business outcomes for enterprise customers
• Build trusted relationships with partner marketing and sales teams, and can move a partner on priorities you don't control
• Can own a partner portfolio end to end within a team strategy, and know when to escalate
• Are highly organized and detail-oriented, and can run multiple partner plans at once without dropping quality
• Write clearly and precisely, with experience creating executive-level content and holding partner copy to a high bar
• Are data-driven and comfortable tracking marketing metrics, analyzing performance, and optimizing programs based on results
• Thrive in fast-paced, high-growth environments and are comfortable with ambiguity and changing priorities
• Have a "get it done" mentality and aren't afraid to jump in wherever needed to ensure program success
• Care about the societal impacts of AI and are excited about enabling enterprises to adopt AI responsibly
• Bachelor's degree or an equivalent combination of education, training, and/or experience
• A field relevant to the role as demonstrated through coursework, training, or professional experience
• Have 7+ years of marketing experience, with significant focus on partner marketing in B2B technology environments
• Experience in the AI/ML industry or working with AI-powered products
• Established relationships within the GSI, consulting or regional SI ecosystem
• Worked on the partner side, at a GSI or SI, in alliance or technology partner marketing
• Experience with tiered partner programs, including benefits and promotion reviews
• Experience producing partner-led customer stories with enterprise customers
• Understanding of enterprise AI use cases across different industries and functions
• Experience with CRM systems (such as Salesforce) and partner relationship management tools
• Used Claude or other AI tools to scale their own marketing work

Required skills

• Partner Marketing, B2B Technology Marketing, Global System Integrator (GSI) Marketing, Regional System Integrator (RSI) Marketing, Enterprise Marketing, Account-Based Marketing, Joint Value Proposition Development, Executive-Level Content Development, Marketing Analytics, AI/ML Industry, Enterprise AI Use Cases, Salesforce

Experience

• 7+ years