Senior Lifecycle Marketing Manager

Rippling is one of the fastest-growing startups in the world, and they are seeking a Senior Lifecycle Marketing Manager to own the self-serve conversion funnel for a rapidly growing business line. The role involves building lifecycle programs, executing campaigns, and analyzing performance to drive user activation and retention.

Responsibilities

• Build the self-serve lifecycle funnel for one of Rippling’s fastest-growing products — design the architecture, define journey stages, build and scale programs in Iterable that convert free trial users to paid, implement lifecycle hierarchy logic with MOps, and enforce entry/exit criteria
• Own and execute lifecycle campaigns end-to-end: copywriting, audience targeting, content, sales enablement, and performance tracking — from concept through analysis
• Own the upsell motion from converted customer to demo booked — the entry point to expanding users across the full Rippling platform and multi-product suite
• Analyze lifecycle performance across every touchpoint — write the Snowflake queries to prove what's working, kill what isn't, and double down on what is
• Be the connective tissue between Marketing, Sales, and MOps: triage escalations, prevent messaging collisions, and keep the lifecycle engine running cleanly

Preferred

• Growth marketing experience is a plus
• Experience with Outreach or similar sales sequencing tools is a plus
• Growth Marketing
• Sales Sequencing Tools

Benefits

• Competitive salary + benefits + equity
• The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location [here](https://www.rippling.com/pay-transparency).
• Rippling highly values having employees working in-office to foster a collaborative work environment and company culture.
• For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

Company

• Workforce management platform for HR, IT, and finance.
• San Francisco, California, USA
• https://www.rippling.com/
• Founded in 2016
• 1001-5000 employees

Qualifications

• 6+ years of experience in lifecycle or demand marketing at high-growth B2B SaaS companies
• Proven experience building lifecycle programs from 0 to 1 with a track record of driving activation, retention, and customer LTV
• Proven success driving lifecycle campaigns across both PLG and SLG motions
• Fluency in the Salesforce data model: campaign members, lead/contact records, MQL routing logic
• Hands-on experience with marketing automation and email marketing software, specifically Hubspot and Iterable
• Analytical enough to write SQL or Snowflake queries
• Demonstrated ability to work across Sales and Marketing
• Structured experimenter with a rigorous approach to A/B testing
• Growth marketing experience is a plus
• Experience with Outreach or similar sales sequencing tools is a plus

Required skills

• Lifecycle Marketing, Demand Marketing, B2B SaaS, Growth Marketing, Product-Led Growth (PLG), Sales-Led Growth (SLG), Salesforce, Hubspot, Iterable, SQL, Snowflake, A/B Testing, Sales Sequencing Tools

Preferred skills

• Growth marketing experience is a plus

Experience

• 6+ years