Account-Based Marketing Manager , NAMER Strategic Customer and Partner Marketing

Account-Based Marketing Manager , NAMER Strategic Customer and Partner Marketing jobs in United States

Tags

< 25 applicants

Original Job Post

Amazon

+5 more

Senior Level

$89K/yr - $155K/yr

83

GOOD MATCH

Experience Level

100

Skill

Industry Exp.

Responsibilities

Develop account-based marketing strategies for priority enterprise customers, translating business objectives, customer insights, account priorities, and market dynamics into actionable 1:1 and 1:few marketing plans

Serve as a strategic marketing partner to Sales, working closely with account teams and Sales leaders to understand customer priorities, identify growth opportunities, and determine where marketing can have the greatest impact

Build integrated customer engagement initiatives that connect account insights, messaging, content, executive engagement, digital marketing, events, and other channels into cohesive customer experiences

Bring creative agility to account challenges, identifying new approaches and developing differentiated programs that engage key decision makers, buying groups, and influencers

Own programs from strategy through execution, establishing objectives, developing plans, coordinating cross-functional resources, managing budgets and timelines, and ensuring high-quality delivery

Develop account-specific content and messaging that translates account insights, business priorities and AWS capabilities into relevant narratives and assets that engage key decision makers and buying groups

Use data and customer intelligence to inform strategy, leveraging engagement data, buying signals, account insights, and market trends to identify opportunities and continuously optimize programs

Partner across AWS marketing organizations, including Global CoE, Industry, Partner, Digital, Events, and other teams, to orchestrate AWS capabilities around strategic customer opportunities

Identify opportunities to collaborate with AWS partners where joint engagement can strengthen customer value propositions, deepen relationships, or accelerate strategic opportunities

Measure business impact, establishing account-level objectives and evaluating engagement, account progression, opportunity acceleration, pipeline influence, revenue contribution, and program ROI

Build for scale, identifying successful approaches, codifying best practices, and creating repeatable frameworks that can be adopted across accounts and regions

Contribute to the evolution of ABM at AWS, sharing insights, experimentation, and best practices with the broader global ABM community

Preferred

Experience marketing technology, cloud, SaaS or other complex B2B solutions

Account based marketing experience

MBA

Benefits

Sign-on payments

Restricted stock units (RSUs)

Health insurance, including medical, dental, vision, and prescription coverage

Basic Life & AD&D insurance

Option for Supplemental life plans

Employee Assistance Program (EAP)

Mental Health Support

Medical Advice Line

Flexible Spending Accounts

Adoption and Surrogacy Reimbursement coverage

401(k) matching

Paid time off

Parental leave

Glassdoor

3.7

Online retail and cloud computing services.

Seattle, Washington, USA

https://amazon.com

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Marketing

Engineering and Development

Management and Executive

Product Management

Customer Service and Support

Accounting and Finance

Sales

Creatives and Design

Human Resources

Legal and Compliance

Qualifications

5+ years of professional non-internship marketing experience

5+ years of B2B marketing experience, including experience developing and executing integrated marketing strategies for enterpise customers or complex B2B audiences

Demonstrated ability to translate business objectives into marketing strategies and programs

Experience building and executing cross-functional marketing initiatives from strategy and concept through execution, measurement and optimization

Strong track record of partnering with Sales and cross-functional stakeholders to design programs and influence business outcomes

Experience using data and analytics to inform marketing strategy, prioritize investments and measure performance

Strong written and verbal communications skills with the ability to influence stakeholders and clearly articulate program plans, recommendations and results

Experience marketing technology, cloud, SaaS or other complex B2B solutions

Account based marketing experience

MBA

5+ years of B2B marketing experience, including experience developing and executing integrated marketing strategies for enterpise customers or complex B2B audiences.

Required skills

Account-Based Marketing, B2B Marketing, Integrated Marketing Strategy, Enterprise Marketing, Cross-Functional Marketing, Marketing Analytics, Data-Driven Marketing, Marketing Technology, Cloud Computing, SaaS Marketing, Stakeholder Influence

Preferred skills

Account based marketing experience, MBA

Experience

5+ years