Senior Product Marketing Manager - Core Products

Abnormal AI is a cybersecurity company focused on innovating in email security. The Senior Product Marketing Manager will shape the positioning, launches, sales enablement, demand generation, and communications strategy for core products while partnering with Product, R&D, customers, and go-to-market teams. The role also mentors product marketers and contributes customer and market insights to commercialization decisions.

Responsibilities

• Create compelling, differentiated messaging and positioning
• Bring product lines to market via internal and external launches, including sales enablement, press, digital, and other channels
• Work across marketing teams to drive demand and pipeline for our product lines with acquisition and upsell messaging for multi-phase buyer journey
• Support incremental updates and feature launches throughout the year with end-to-end launch strategy
• Develop and keep fresh content including collateral, thought leadership and solution presentations, website content, videos, blogs and more to execute communication strategies and accelerate the buyer’s journey
• Conduct customer research to understand needs and requirements
• Enable our sales teams and channel partners on the joint solution and the value proposition
• Be a speaker externally

Preferred

• Enjoys public speaking and evangelizing cybersecurity topics
• Experience with defining GTM strategies at growth-phase cybersecurity companies
• Go-to-Market Strategy
• Growth-Phase Company Experience
• Public Speaking
• Cybersecurity Evangelism

Benefits

• This role may be eligible for bonus or incentive compensation, equity, and a comprehensive benefits package.

Company

• Behavioral AI security platform for email and application attacks
• Las Vegas, Nevada, USA
• https://abnormal.ai/
• Founded in 2018
• 1001-5000 employees

Qualifications

• 5 years of experience at a B2B SaaS cybersecurity company, with 3+ years in product marketing
• Written samples of external-facing content for cybersecurity buyers
• Experience running product launches in a high velocity environment
• Strong technical curiosity with past examples of explaining complex technical concepts to buyers
• Excellent written and verbal communication skills
• Strategic thinker who is able to get to work quickly and execute independently
• Ability to effectively influence both internal and external stakeholders across all levels of the organization
• Deep curiosity, excellent listening and empathy skills, and ability to get things done in a collaborative team environment
• A passion for Abnormal's mission and the success of our customers, partners, and community
• Enjoys public speaking and evangelizing cybersecurity topics
• Experience with defining GTM strategies at growth-phase cybersecurity companies

Required skills

• Product Marketing, Cybersecurity, B2B SaaS, Product Launch Management, Go-to-Market Strategy, Cybersecurity Content Writing, Stakeholder Influence, Public Speaking

Preferred skills

• Enjoys public speaking and evangelizing cybersecurity topics

Experience

• 5+ years