Product Marketing Manager, Checking & Savings

SoFi is a next-generation financial services company and national bank using mobile-first technology to help members achieve their financial goals. The Product Marketing Manager will drive engagement and retention marketing for Checking & Savings, focusing on deposit and direct deposit growth, balance retention, account utilization, churn reduction, and dormant-member reactivation. The role owns promotions, segmentation, experimentation, campaign measurement, and cross-functional execution with product, engineering, lifecycle marketing, data science, creative, finance, and compliance teams.

Responsibilities

Drive day-to-day engagement and retention marketing for Checking & Savings, with core KPIs on deposits and direct deposits across our existing member base

Grow and retain balances and direct deposit relationships by identifying the highest-leverage member segments, sizing the opportunity, and building the plan to move them

Own the promotions, sweepstakes, and offers tied to your KPIs, from offer construction and setup through launch, compliance review, and post-campaign analysis, working directly with the technical teams that build and implement them

Develop sophisticated segmentation and testing programs, designing audience and offer tests that identify and unlock incremental value across the member base

Partner closely with Lifecycle Marketing to design, launch, and optimize engagement and retention campaigns across email, push, in-app, and other owned channels

Work with product and engineering on product-led experiments: in-product prompts, feature surfacing, and flows that drive direct deposit and balance growth among established members

Reduce churn and reactivate dormant members through member segmentation, targeted offers, and disciplined testing

Build the measurement plan and own the readout: define success up front, read results with an eye toward incrementality, and turn findings into concrete recommendations for the next cycle

Preferred

preferably in fintech, banking, or another regulated consumer category

Experience marketing banking or deposit products, particularly around direct deposit or balance growth

Experience with segmentation and audience targeting against a large customer base

Experience building and running promotions, sweepstakes, or offer and bonus mechanics

Working familiarity with SQL and Business Intelligence tools such as Tableau

Experience operating in a regulated environment alongside legal and compliance partners

Fintech Experience

Banking Experience

Regulated Consumer Markets

Banking Product Marketing

Deposit Product Marketing

Direct Deposit Marketing

Balance Growth Marketing

Customer Segmentation

Audience Targeting

Large Customer Bases

Promotions Management

Sweepstakes Management

Offer Mechanics

Bonus Mechanics

SQL

Tableau

Regulated Environment Experience

Legal Partnership

Compliance Partnership

Company

Consumer financial services for borrowing, saving, spending, investing, and banking

San Francisco, California, USA

https://www.sofi.com/

Founded in 2011

1001-5000 employees

Qualifications

4+ years of product marketing, growth marketing, lifecycle marketing, or closely related experience

Strong quantitative skills and comfort in spreadsheets and Business Intelligence tools

Ability to connect day-to-day execution to business outcomes, prioritize where it matters, and make a reasoned case for a recommendation

Proven experience working closely with cross-functional teams, especially Product and technical/engineering partners

You can translate marketing needs into requirements a technical team can build against

Experience designing and running tests in campaigns, in product, or both and distilling results into insights others can act on

Ability to manage multiple concurrent campaigns, dependencies, and deadlines without losing the details

Write clearly and concisely; can brief a creative team and present a readout to partners with equal ease

Eagerness to roll up your sleeves to get things done (even the unglamorous things)

Bachelor's degree required

Preferably in fintech, banking, or another regulated consumer category

Experience marketing banking or deposit products, particularly around direct deposit or balance growth

Experience with segmentation and audience targeting against a large customer base

Experience building and running promotions, sweepstakes, or offer and bonus mechanics

Working familiarity with SQL and Business Intelligence tools such as Tableau

Experience operating in a regulated environment alongside legal and compliance partners

Required skills

Product Marketing, Growth Marketing, Lifecycle Marketing, Banking and Deposit Products, Customer Segmentation, Cohort and Retention Analysis, Experiment Design, SQL, Tableau, Promotions and Offer Mechanics, Regulated Environment Experience

Preferred skills

Glassdoor, 4.3, San Francisco, California, USA, https://www.sofi.com, H1B Sponsorship, Data Powered by, Distribution of Different Job Fields Receiving Sponsorship, Represents job field similar to this job, Marketing, Engineering and Development, Accounting and Finance, Product Management, Legal and Compliance, Management and Executive, Customer Service and Support, Sales, Creatives and Design, Trends of Total Sponsorships, *2026, (187), 2025, (213), 2024, (117), 2023, (131), 2022, (118), 2021, (81)

Experience

4+ years