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ProlificPosted 28 days ago

Research Consultant

United States
Full-time
On-site
5–7 years
Competitive
Posted 28 days ago

Responsibilities Audit current lifecycle programmes, journeys, segmentation and tooling (HubSpot, Pendo, Hex) Map the self-serve journey by customer segment and identify the biggest activation and retention gaps Agree a prioritised roadmap and success metrics with Growth Marketing, Product and Customer Success Ship at least one quick win, such as a fix to an existing onboarding email or in-app message Design, build a

MarketingLifecycle and Email MarketingLifecycle Marketing
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Posted
28 days ago
Source
job-boards.greenhouse.io
Sector
Marketing

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Responsibilities

  • Audit current lifecycle programmes, journeys, segmentation and tooling (HubSpot, Pendo, Hex)
  • Map the self-serve journey by customer segment and identify the biggest activation and retention gaps
  • Agree a prioritised roadmap and success metrics with Growth Marketing, Product and Customer Success
  • Ship at least one quick win, such as a fix to an existing onboarding email or in-app message
  • Design, build and launch onboarding and activation programmes across email and in-app (Pendo), aimed at faster time to first value
  • Launch retention, top-up and reactivation/win-back flows for lapsed and dormant users
  • Define PQL and expansion signals with Sales/RevOps: behavioural thresholds, validation against conversion outcomes, and a CRM handoff process
  • Start a structured experimentation programme across onboarding, email and in-app
  • Report on results, learnings and experiment outcomes
  • Document journeys, segmentation logic, triggers, PQL definitions, naming conventions and

Qualifications

  • 5-7 years in lifecycle, CRM, retention or growth marketing at a product-led / self-serve company, with a track record of moving activation, retention or expansion metrics (not just sending campaigns)
  • Prior contract, consulting or agency experience, or a clear record of delivering scoped work independently to a deadline
  • Hands-on ownership of lifecycle programmes for a freemium, free-trial or pay-as-you-go funnel
  • Strong experience with email/CRM platforms (HubSpot or equivalent) and in-product messaging tools (Pendo, Appcues, Intercom, Braze, [Customer.io](http://Customer.io), Iterable or similar)
  • Experience defining activation, building behavioural segments and triggers, and using product usage data to drive messaging
  • Analytical fluency: cohort analysis, activation and retention curves, funnel conversion, LTV. You can run your own analysis in HubSpot/Hex or equivalent without a data team
  • Experience designing and running experiments, and knowing which results to trust
  • Experience partnering with Sales/RevOps on PQL or usage-based handoff
  • A clear communicator who can prioritise, push back and manage stakeholders without needing close supervision
  • Comfortable with ambiguity in a small, high-output team

Required skills

Lifecycle MarketingProduct-Led GrowthHubSpotPendoAppcuesIntercomBrazeCustomer.ioIterableCohort AnalysisBehavioral SegmentationMarketing ExperimentationStakeholder Management

Full job description

Responsibilities

  • Audit current lifecycle programmes, journeys, segmentation and tooling (HubSpot, Pendo, Hex)
  • Map the self-serve journey by customer segment and identify the biggest activation and retention gaps
  • Agree a prioritised roadmap and success metrics with Growth Marketing, Product and Customer Success
  • Ship at least one quick win, such as a fix to an existing onboarding email or in-app message
  • Design, build and launch onboarding and activation programmes across email and in-app (Pendo), aimed at faster time to first value
  • Launch retention, top-up and reactivation/win-back flows for lapsed and dormant users
  • Define PQL and expansion signals with Sales/RevOps: behavioural thresholds, validation against conversion outcomes, and a CRM handoff process
  • Start a structured experimentation programme across onboarding, email and in-app
  • Report on results, learnings and experiment outcomes
  • Document journeys, segmentation logic, triggers, PQL definitions, naming conventions and

Benefits

  • Remote working
  • Human data platform for AI developers, researchers, and organizations.
  • London, England, GBR
  • https://www.prolific.com/
  • Distribution of Different Job Fields Receiving Sponsorship
  • Represents job field similar to this job
  • Management and Executive
  • Engineering and Development
  • Customer Service and Support
  • Sales
  • Trends of Total Sponsorships
  • *2026
  • (4)
  • 2025
  • (12)
  • 2024
  • (7)
  • 2023
  • (16)
  • 2022
  • (39)
  • 2021
  • 2020
  • (8)
  • Growth Stage
  • Total Funding
  • $33.54M
  • Key Investors
  • Oxford Science Enterprises,Partech
  • AltaIR Capital,Pioneer Fund

Qualifications

  • 5-7 years in lifecycle, CRM, retention or growth marketing at a product-led / self-serve company, with a track record of moving activation, retention or expansion metrics (not just sending campaigns)
  • Prior contract, consulting or agency experience, or a clear record of delivering scoped work independently to a deadline
  • Hands-on ownership of lifecycle programmes for a freemium, free-trial or pay-as-you-go funnel
  • Strong experience with email/CRM platforms (HubSpot or equivalent) and in-product messaging tools (Pendo, Appcues, Intercom, Braze, [Customer.io](http://Customer.io), Iterable or similar)
  • Experience defining activation, building behavioural segments and triggers, and using product usage data to drive messaging
  • Analytical fluency: cohort analysis, activation and retention curves, funnel conversion, LTV. You can run your own analysis in HubSpot/Hex or equivalent without a data team
  • Experience designing and running experiments, and knowing which results to trust
  • Experience partnering with Sales/RevOps on PQL or usage-based handoff
  • A clear communicator who can prioritise, push back and manage stakeholders without needing close supervision
  • Comfortable with ambiguity in a small, high-output team

Required skills

  • Lifecycle Marketing, Product-Led Growth, HubSpot, Pendo, Appcues, Intercom, Braze, Customer.io, Iterable, Cohort Analysis, Behavioral Segmentation, Marketing Experimentation, Stakeholder Management

Experience

  • 5-7 years

Job details

Employment type

Full-time

Seniority level

5–7 years

Sector · Sub-sector

Marketing · Lifecycle and Email Marketing

Date posted

Oct 16, 2026

Work mode

On-site

Job source

job-boards.greenhouse.io

Company

Prolific

Marketing

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  • Marketing

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