Lifecycle Operations Manager

SoFi is a next-generation financial services company and national bank using innovative, mobile-first technology to help its members reach their financial goals. The Lifecycle Operations Manager is responsible for building, deploying, segmenting, and quality-assuring lifecycle marketing campaigns across email, SMS, push, and in-app channels. The role also analyzes campaign performance, supports testing and optimization, and collaborates with strategists and stakeholders.

Responsibilities

Under the direction of an LCM Operations Associate Group Manager, execute data-driven marketing initiatives utilizing a campaign management tool; perform activities such as audience selection, trigger qualification, suppressions, segmentation and arbitration

Own the coding/building, approval process, and deployment of daily, monthly, and ad-hoc content-focused lifecycle marketing campaigns; contribute strategic thought leadership to the team’s campaign testing & optimization strategies

Deliver on lifecycle campaign execution deadlines in various marketing channels (e.g. Email, Push, In-App Messaging, etc.)

Develop, enforce, and perform quality control activities to ensure daily campaign deployment completes in a timely manner and the output is accurate and complete

Produce campaign performance reports using analytically derived model outputs to share test outcomes, highlight campaign business impact, and inform future testing strategies

Consolidate and confirm the accuracy of prospect and/or customer audience data when building campaign audience segmentation

Work with others to understand and provide tactical feedback regarding campaign objectives, data specifications, technical requirements, etc

Develop strong stakeholder relationships through consistent, proactive communication on your projects and strategic recommendations in your area of expertise

Preferred

Experience working directly with Data Analysts, Software Engineers, and Project Managers

Previous experience with Braze and Pardot is a strong plus

Understanding of A/B and multivariate testing standards

Knowledge of relational databases, real-time event data, data structures and querying language (e.g. select, merge, join, group by, etc)

Experience writing SQL statements for data extraction

Experience working with real-time web and app event data

Data Analyst Collaboration

Software Engineer Collaboration

Project Manager Collaboration

Braze

Pardot

A/B Testing

Multivariate Testing

Relational Databases

Real-Time Event Data

Data Structures

Query Languages

SQL

Data Extraction

Web Event Data

App Event Data

Cross-functional Collaboration

Benefits

Eligible for a bonus

Company

Consumer financial services for borrowing, saving, spending, investing, and banking

San Francisco, California, USA

https://www.sofi.com/

Founded in 2011

1001-5000 employees

Qualifications

Bachelor's Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent professional experience)

5+ years of HTML coding experience, with hands-on experience building and deploying emails. Being able to code from scratch is not a requirement, but comfort with manipulating templates is

2-5 years experience with marketing automation tools and/or ESPs (e.g. Braze, Pardot, Marketo, Eloqua, etc.)

Experience proactively managing own workload and output, including juggling multiple medium-to-large projects at a time

Ability to adapt to shifting priorities and make judgement calls when projects change or are ambiguous in nature

Strong interest to learn new tools with a natural curiosity

Diligent adherence to best practices and QA procedures, with very strong attention to detail

Proven ability to communicate strategies, insights, and recommendations effectively with a variety of stakeholders

Comfortable working independently, and with ambiguity at times

Strong project management skills

Experience working directly with Data Analysts, Software Engineers, and Project Managers

Previous experience with Braze and Pardot is a strong plus

Understanding of A/B and multivariate testing standards

Knowledge of relational databases, real-time event data, data structures and querying language (e.g. select, merge, join, group by, etc)

Experience writing SQL statements for data extraction

Experience working with real-time web and app event data

5+ years of HTML coding experience, with hands-on experience building and deploying emails. Being able to code from scratch is not a requirement, but comfort with manipulating templates is.

Required skills

HTML, Email Campaign Development, Marketing Automation Braze, Marketing Automation Pardot, Marketing Automation Marketo, Marketing Automation Eloqua, SQL, A/B Testing, Multivariate Testing, Relational Databases, Real-Time Web and App Event Data, Workload Management

Preferred skills

Previous experience with Braze and Pardot is a strong plus, Understanding of A/B and multivariate testing standards, Experience writing SQL statements for data extraction, Experience working with real-time web and app event data

Experience

2-5 years