B2B Marketing Manager, Content & Social

Square, a Block brand, is hiring a B2B Marketing Manager to build an always-on content engine for its B2B audience. The role develops and manages social-first content, thought leadership, customer and partner stories, and integrated content programs, while coordinating production and using performance insights to refine content.

Responsibilities

Build and manage an always-on B2B content calendar across priority themes, verticals, campaigns, and moments

Execute social-first content formats and original content franchises for co-marketing programs with sellers

Create content programs that bring Square’s industry POV, customer stories, partner stories, product narratives, and market insights to life

Identify opportunities to tell stronger stories across priority verticals, including restaurants, retail, services, and other key business categories

Develop thought leadership content that helps Square participate in timely industry and business conversations

Support customer storytelling and case study efforts by shaping strong story angles and adapting them into social-first formats

Translate business priorities into clear content concepts, briefs, series, and distribution plans

Use AI tools and workflows to support content development, including research, ideation, content mapping, repurposing, versioning, briefing, and production planning

Build repeatable AI-assisted workflows that help the team move from insight to content more efficiently while maintaining accuracy, brand quality, and human judgment

Manage content production workflows from concept through launch, including briefs, timelines, stakeholder inputs, approvals, and delivery

Work with internal creative teams, external partners, freelancers, or agencies to produce high-quality content efficiently

Track performance across content and social channels, and use insights to refine topics, formats, messaging, and distribution over time

Preferred

Experience in B2B technology, fintech, commerce, SaaS, restaurants, retail, services, or another business-focused category

Experience developing executive thought leadership, industry POV content, category campaigns, or recurring content series

Experience with customer storytelling, case studies, partner marketing, or sales-supporting content

Familiarity with social analytics, content performance reporting, and optimization

Experience producing short-form video, event content, interview-based content, or multi-format social campaigns

Experience managing agencies, freelancers, creators, or production partners

Experience building AI-assisted content systems, prompt libraries, research workflows, repurposing engines, or content operations processes

B2B technology experience

Fintech experience

Commerce experience

SaaS experience

Restaurant industry experience

Retail experience

Services industry experience

Business-focused industry experience

Executive thought leadership

Industry POV content

Category campaigns

Recurring content series

Customer storytelling

Case studies

Partner marketing

Sales-supporting content

Social analytics

Content performance reporting

Content optimization

Short-form video production

Event content production

Interview-based content

Multi-format social campaigns

Agency management

Freelancer management

Creator management

Production partner management

AI-assisted content systems

Prompt libraries

Research workflows

Content repurposing engines

Content operations processes

Benefits

Remote work

Medical insurance

Flexible time off

Retirement savings plans

Modern family planning

Company

Financial technology platforms increasing access to the global economy

Oakland, California, USA

https://block.xyz/

Founded in 2009

10001+ employees

Qualifications

6+ years of experience developing B2B content, social content, integrated campaigns, thought leadership, or content marketing programs

A strong understanding of social-first content, especially for LinkedIn and other platforms where business audiences spend time

Experience turning complex business topics into clear, compelling content for professional audiences

Strong instincts for content formats, storytelling, hooks, pacing, and audience relevance

Experience building or managing content calendars, campaigns, series, or always-on programming

Experience using AI tools to improve content workflows, speed up content development, or scale content across formats and channels

Strong judgment around where AI can add leverage and where human strategy, creativity, taste, and review are essential

Strong project management skills, with the ability to move work from idea to brief to execution

Experience working cross-functionally with marketing, creative, communications, sales, product, or external partners

Good judgment around brand voice, accuracy, approvals, and business context

Comfort balancing proactive content development with incoming business needs in a lean, fast-moving environment

Experience in B2B technology, fintech, commerce, SaaS, restaurants, retail, services, or another business-focused category

Experience developing executive thought leadership, industry POV content, category campaigns, or recurring content series

Experience with customer storytelling, case studies, partner marketing, or sales-supporting content

Familiarity with social analytics, content performance reporting, and optimization

Experience producing short-form video, event content, interview-based content, or multi-format social campaigns

Experience managing agencies, freelancers, creators, or production partners

Experience building AI-assisted content systems, prompt libraries, research workflows, repurposing engines, or content operations processes

6+ years of experience developing B2B content, social content, integrated campaigns, thought leadership, or content marketing programs.

Required skills

B2B Content Marketing, Social Media Marketing, LinkedIn, Integrated Campaigns, Content Calendar Management, Customer Storytelling and Case Studies, Partner Marketing, Social Analytics, Short-Form Video Production, B2B Technology

Preferred skills

Project Management

Experience

6+ years