Sr. Marketing Manager, Accessories

Nex is hiring a Sr. Marketing Manager, Accessories to lead go-to-market for new Nex Playground accessories and merchandise. The role owns launches across direct-to-consumer and e-commerce channels, validates product-market fit, and coordinates cross-functional teams before transitioning proven products to the commercial team for retail growth.

Responsibilities

Own end-to-end launch plans for new accessories and merch, from concept through launch and early sales

Develop positioning, messaging, and launch assets that make each product easy to understand and want

Provide input on pricing, bundles, and assortment in partnership with Product and Finance

Orchestrate launches across our D2C store, Amazon, and TikTok Shop

Define success metrics before launch, such as demand, conversion, attach rate, ratings and reviews, return rates, and contribution margin

Design and run tests across pricing, bundles, offers, and creative to learn quickly

Build clear recommendations to scale, iterate, or sunset each product based on results

Partner with our growth and performance marketing experts to plan and optimize paid, social, and marketplace programs

Work with Creative, Content, and Social teams on assets for PDPs, TikTok, email, and the Nex website

Coordinate with Product and Operations on launch timing, inventory, and forecasts

Brief and manage vendors and partners for merch and apparel programs as needed

Package results, consumer insights, and the sell-in story so our retail management team can begin early retailer conversations

Transition proven products to the commercial team with a repeatable launch playbook

Bring the voice of the customer into every decision, using reviews, social listening, and community feedback

Identify gaps and opportunities that shape the future accessories roadmap

Preferred

TikTok Shop or social commerce experience is strongly preferred

Experience with merchandise or apparel programs is a plus

TikTok Shop Experience

Social Commerce Experience

Merchandise Program Experience

Apparel Program Experience

Benefits

Flexible working hours

Vacation policy

Product-driven culture that treasures talents and individual growth

Front-row seat and hands-on experience with cutting edge technologies in the evolving gaming field

Hybrid work arrangement

Company

Motion entertainment company turning sedentary activity into active play

San Jose, California, USA

https://www.nexplayground.com/

Founded in 2017

51-200 employees

Qualifications

8+ years in product marketing or go-to-market roles for consumer products, ideally in accessories, consumer electronics, gaming, toys, or lifestyle brands

A proven track record of launching products through D2C and Amazon

Strong commercial acumen across unit economics, pricing, margin, and demand forecasting

Data-driven decision maker who is comfortable with marketplace, e-commerce, and marketing analytics

Excellent writer and storyteller who can make simple products feel compelling

Highly organized, with the ability to run several launches at once

A natural orchestrator who aligns people without needing direct authority

Test-and-learn mindset, with the judgment to move fast and the discipline to measure

Comfortable in a small, fast-moving environment with evolving priorities

Passion for building products and experiences that families love

TikTok Shop or social commerce experience is strongly preferred

Experience with merchandise or apparel programs is a plus

8+ years in product marketing or go-to-market roles for consumer products, ideally in accessories, consumer electronics, gaming, toys, or lifestyle brands.

Required skills

Product Marketing, Go-to-Market Strategy, Consumer Product Launches, Direct-to-Consumer (D2C), Amazon Marketplace, TikTok Shop, Merchandise and Apparel Programs, Unit Economics, Pricing Strategy, Demand Forecasting, E-commerce and Marketing Analytics, Product Experimentation, Writing and Storytelling

Preferred skills

Experience with merchandise or apparel programs is a plus

Experience

8+ years