CRM & Lifecycle Marketing Specialist - Growth Marketing

AppLovin provides end-to-end advertising solutions that help businesses reach, monetize, and grow their global audiences. The CRM & Lifecycle Marketing Specialist will own advertiser lifecycle programs, CRM data quality, automation, measurement, and expansion into additional outreach channels for the self-serve advertiser business.

Responsibilities

• The advertiser lifecycle — building and improving the automated programs that take someone from signup to active spender, and back again when they lapse
• CRM data quality — The data flows from our data platform through Salesforce into HubSpot. You understand every step of that chain, know what's happening in Salesforce upstream, and can verify and fix issues at source — without waiting on someone else to investigate
• The automation layer — setting up recurring workflows, automating advertiser outreach and lead follow-up, and finding opportunities to do more with less manual effort
• The measurement — track what's working end-to-end, consistently run tests and iterate, drive improvements
• The expansion — CRM beyond email is on the roadmap. LinkedIn, direct mail, SMS, gifting, and event-driven outreach. We are at the beginning of a new phase of growth

Preferred

• Workflow automation experience
• Familiarity with PostHog, Superset, Trino or other big data platforms
• B2B SaaS, adtech or e-commerce background
• Email deliverability experience — sender reputation, authentication, inbox placement
• Workflow automation
• PostHog familiarity
• Superset familiarity
• Trino familiarity
• Big data platforms
• B2B SaaS experience
• Adtech experience
• E-commerce background
• Email deliverability
• Sender reputation
• Authentication
• Inbox placement

Benefits

• Equity eligible
• Medical, Dental, Vision, Life, Disability
• 401(k) Retirement Plan
• Unlimited Discretionary Time Off
• 10 paid holidays per year
• 80 hours of paid sick leave per year

Company

• Software and AI solutions for businesses to reach, monetize audiences.
• Palo Alto, California, USA
• https://www.applovin.com/
• Founded in 2012
• 201-500 employees

Qualifications

• 2–4 years in lifecycle and CRM marketing — hungry to learn and first to try the next tool
• Tech stack: HubSpot and Salesforce experience, comfortable with the data layers that drive both. Familiarity with ad platforms, audience building, marketing automation and email
• Comfortable with big data. You write SQL and query large datasets to find your own answers, not wait for someone to pull a report
• AI-fluent. You use tools like Claude or Cursor to write email content, design it, create HTML templates and get it live
• Self-starter with strong problem-solving instincts. No playbook. You figure out what needs to happen and do it
• Proven ability to drive measurable improvement in activation, engagement or retention — you can point to the test you ran and the number it moved
• Workflow automation experience
• Familiarity with PostHog, Superset, Trino or other big data platforms
• B2B SaaS, adtech or e-commerce background
• Email deliverability experience — sender reputation, authentication, inbox placement
• 2–4 years in lifecycle and CRM marketing — hungry to learn and first to try the next tool.

Required skills

• CRM and Lifecycle Marketing, HubSpot, Salesforce, SQL, Marketing Automation, Email Marketing, Audience Building, Ad Platforms, HTML Email Templates, Claude, Cursor, Email Deliverability

Preferred skills

• Workflow automation experience, B2B SaaS, adtech or e-commerce background

Experience

• 2-4 years