Senior Copywriter - Donut Studios

New Engen is hiring a Senior Copywriter for Donut Studios, its in-house creative studio. The role creates and optimizes conversion-focused copy and social concepts across digital channels, adapting to different brand voices and collaborating with creative and strategy teams.

Responsibilities

Create compelling, conversion-focused copy across paid social, landing pages, email, video scripts, and other digital marketing channels. Develop messaging that captures attention quickly, keeps audiences engaged, and drives action without feeling overly promotional

Write platform-native short-form content designed for channels like TikTok and Instagram that feels authentic, entertaining, and culturally relevant. Develop concepts, hooks, and scripts that blend storytelling with performance marketing goals

Translate complex ideas and dramatically different brand personalities into clear, engaging copy. Move fluidly between tones and industries while maintaining authenticity, consistency, and strong creative standards

Develop scroll-stopping hooks, memorable one-liners, and persuasive CTAs designed to improve engagement and conversion performance. Apply audience psychology and direct-response principles to create copy that resonates and performs

Partner closely with designers, editors, strategists, and cross-functional teams to bring creative concepts to life. Contribute ideas that strengthen both the creative quality and performance of campaigns

Monitor social trends, platform updates, pop culture moments, and emerging content formats to keep creative fresh and relevant. Continuously bring new ideas and creative angles rooted in what’s resonating with audiences online

Use campaign performance insights to refine messaging, test new approaches, and improve conversion outcomes over time. Continuously iterate on copy and creative concepts to help drive stronger engagement and lower CPAs

Approach writing with a strong editorial eye, ensuring all copy is polished, grammatically sound, and aligned with brand voice. Self-edit rigorously and provide thoughtful feedback that strengthens the quality and clarity of creative work

Preferred

Bachelor's degree in Advertising, Communications, English, or a related field preferred

Advertising

Benefits

Remote or hybrid work environment with flexible hours

Unlimited PTO + company holidays

Comprehensive medical, dental, vision, and disability coverage

Life & AD&D insurance

401(k) with company match

Paid parental leave & family support

Pet care perks & insurance

Learning & career development programs

Commuter & transit benefits

Exclusive employee discounts

Company

Creative-led digital marketing agency for brand growth

Seattle, Washington, USA

http://www.newengen.com/

Founded in 2016

201-500 employees

Qualifications

3-6 years of experience in copywriting, content marketing, or a related creative field, with a strong focus on direct response and performance-driven writing

A strong digital portfolio showcasing direct response copywriting work across channels like paid social, video scripts, landing pages, email, or other digital formats. Candidates without a portfolio will not be considered

Experience writing across multiple brands and adapting to different brand voices, with the ability to shift tone seamlessly while maintaining authenticity and clarity

Deep familiarity with TikTok, social media trends, and internet culture, with a strong understanding of what captures attention and drives engagement across platforms

Ability to manage multiple projects and workstreams simultaneously, while staying organized and meeting deadlines in a collaborative, fast-paced environment

Strong communication and collaboration skills, with the ability to work effectively across creative, strategy, and production teams

A self-starter mindset and positive attitude, bringing curiosity, initiative, and enthusiasm to both the work and the team

Bachelor's degree in Advertising, Communications, English, or a related field preferred

3-6 years of experience in copywriting, content marketing, or a related creative field, with a strong focus on direct response and performance-driven writing.

Required skills

Represents the skills you have, click on the tags, Direct-Response Copywriting, Performance Marketing Copywriting, Digital Copywriting, TikTok, Audience Psychology

Experience

3-6 years