The North Face: Senior Copywriter, Global Concepts and Initiatives

The North Face: Senior Copywriter, Global Concepts and Initiatives jobs in United States

The North Face

• Senior Level
• $84K/yr - $105K/yr

Responsibilities

• Drive concept development and campaign narratives for long-lead initiatives. Develop and execute copywriting strategies to create meaningful connections with consumers
• Lead Brand Voice excellence and cross-functional alignment across global storytelling initiatives, in partnership with the Associate Creative Director, Brand Initiatives, Creative & Narratives
• Establish shared principles to bring more story, clarity and connective power to the TNF voice across regions, partnering with regional copywriters and creative leads as they adapt copy and stories for local consumers and cultural context
• Drive exploration on emerging technologies, including leveraging AI tools to strengthen the global copywriting offense. Oversee editing strategies and engineering AI prompts that meet brand standards
• Ensure Brand Voice is clear and consistent across channels and touchpoints
• Shape product storytelling from the ground up, developing emotive product copy that clearly communicates key benefits to consumers
• Develop brand voice guidelines that ensure consistency across platforms

Preferred

• Experience collaborating in shared Figma files with cross-functional teams
• Familiarity in social trends and crafting social-first storytelling
• Experience with international brands and multiple languages
• A passion for the outdoors

Benefits

• This position can be remote; the ideal candidate will reside within Denver, CO to better service their client base.
• Eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential.
• Glassdoor
• 3.9
• The North Face®, a Division of VF Corporation, is the leading outdoor lifestyle company. It is a sub-organization of VF.
• Denver, Colorado, USA
• http://www.thenorthface.com/
• Distribution of Different Job Fields Receiving Sponsorship
• Represents job field similar to this job
• Marketing
• Engineering and Development
• Accounting and Finance
• Customer Service and Support
• Creatives and Design
• Product Management
• Management and Executive
• Sales
• Trends of Total Sponsorships
• *2026
• (14)
• 2025
• (21)
• 2024
• 2023
• 2022
• (40)
• 2021
• (20)
• 2020
• (26)

Qualifications

• 5+ years of copywriting experience with agencies or brand teams, ideally supporting regional or global brands
• A portfolio that shows how you turn big ideas into stories across multiple channels
• Experience developing big ideas, integrated campaigns and brand voice strategies
• Excellent communication and presentation skills
• Highly collaborative, curious, and detail-oriented
• Strong organizational skills with the ability to manage multiple projects simultaneously
• Working knowledge of AI tools and building prompts
• Experience collaborating in shared Figma files with cross-functional teams
• Familiarity in social trends and crafting social-first storytelling
• Experience with international brands and multiple languages
• A passion for the outdoors
• 5+ years of copywriting experience with agencies or brand teams, ideally supporting regional or global brands.

Required skills

• Copywriting, Integrated Campaign Development, Brand Voice Strategy, Prompt Engineering, Figma, Social-First Storytelling

Preferred skills

• Experience with international brands and multiple languages, A passion for the outdoors

Experience

• 5+ years