Influencer & Brand Marketing Associate

Spot & Tango is hiring an Influencer & Brand Marketing Associate to grow its influencer program, support public relations initiatives, and execute grassroots marketing activations. The role also coordinates cross-functional campaigns and tracks performance to improve brand awareness.

Responsibilities

Partner with the Senior Influencer Marketing Manager to grow and scale our influencer program

Source and outreach to 10+ new creators weekly across TikTok, IG and YouTube

Lead outreach and negotiation with creators and talent agents, including rates, usage, whitelisting, exclusivity and renewals

Draft personalized creator briefs to highlight a creator’s unique voice

Give specific, actionable feedback on content submissions to maintain quality standards

Track creator performance and recommend renewals, rate changes and sunsets. Manage Spark codes, ad uploads and creative handoff to our paid social team

Own contracts, invoicing and payouts, including flat rate and bonus structures

Coordinate gifting and wow moments for creators and high-profile partners

Assist with PR initiatives, including managing press materials and supporting press events and activations

Ideate and execute creative, cost-effective local activations to build brand awareness

Partner with dog-friendly businesses, local organizations, and community events to create meaningful touchpoints

Take ownership of grassroots initiatives, from planning to execution

Work with the broader marketing and operations teams to ensure cohesive campaigns and activations

Support the development of marketing assets, presentations, and campaigns

Track and analyze the performance of campaigns, using insights to recommend improvements

Preferred

experience with creator platforms or agencies (Agentio, Nectar, Refunnel) and YouTube integrations

Creator platform experience

Agency experience

Agentio

Nectar

Refunnel

YouTube integrations

Benefits

Annual bonuses

A comprehensive benefits package

Flexible time off

Employee discounts

Hybrid position based in the Midtown Manhattan office, with in-office presence required on Mondays, Wednesdays, and Thursdays.

Company

Fresh dog food delivery service with wellness products

New York, New York, USA

http://www.spotandtango.com/

Founded in 2015

51-200 employees

Qualifications

2-3 years of marketing experience, ideally with exposure to ambassador programs, public relations, or event marketing

Exceptional written and verbal communication skills

Experience negotiating creator deals, including usage and whitelisting terms

Comfortable in spreadsheets and dashboards, and able to use data to make calls

Highly organized, with a track record of keeping contracts, codes and payments clean at volume

Comfortable using AI tools to speed up outreach and admin

Experience with creator platforms or agencies (Agentio, Nectar, Refunnel) and YouTube integrations

Required skills

Represents the skills you have, click on the tags, Creator Deal Negotiation, Public Relations, Event Marketing, Ambassador Programs, Agentio, Nectar, Refunnel, YouTube Integrations

Preferred skills

Written and Verbal Communication

Experience

2-3 years