Influencer & Creator Marketing Lead, Talent Partnerships & Culture, Vice President

Influencer & Creator Marketing Lead, Talent Partnerships & Culture, Vice President

$133K/yr - $190K/yr

Finance

Banking

Asset Management

Responsibilities

• Create, own, and execute a comprehensive influencer/creator strategy that advances brand awareness and acquisition goals across lines of business
• Identify, negotiate, and nurture long‑term partnerships with creators and talent managers, building a scalable roster aligned to brand and campaign objectives
• Lead end‑to‑end campaign execution, including brief development, contract negotiation, product seeding, content guidelines and approvals, and compliance across Instagram, TikTok, YouTube, and LinkedIn
• Define KPIs, track performance (ROI, engagement, conversion), synthesize insights, and optimize partnerships and creative for continuous improvement
• Monitor platform shifts and cultural trends to proactively surface emerging creators, formats, and opportunities, and drive a test‑and‑learn roadmap
• Collaborate with Line of Business leads and partners in Marketing, Brand, Paid Media, Social, Content, and PR to integrate influencer programs, align budgets, and ensure governance and consistency
• Working closely with internal stakeholders across legal, finance, controls and regulatory oversight to ensure compliance with JPMC procedures and brand safety
• Manage external agency partners as our “arms and legs” to drive execution at scale

Benefits

• Commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions
• Comprehensive health care coverage
• On-site health and wellness centers
• A retirement savings plan
• Backup childcare
• Tuition reimbursement
• Mental health support
• Financial coaching
• Glassdoor
• 3.9
• Global financial institution offering banking, asset management, and advisory services.
• New York, New York, USA
• https://www.jpmorganchase.com
• Distribution of Different Job Fields Receiving Sponsorship
• Represents job field similar to this job
• Marketing
• Engineering and Development
• Management and Executive
• Accounting and Finance
• Customer Service and Support
• Product Management
• Legal and Compliance
• Sales
• Creatives and Design
• Human Resources
• Public Sector and Government
• Trends of Total Sponsorships
• *2026
• (2734)
• 2025

Qualifications

• 5–10 years leading influencer/creator campaigns within PR/Comms/Marketing, talent/entertainment, or brand partnerships; experience working with highly regulated and/or matrixed organizations is a plus
• Track record of bringing a lifestyle-first lens to traditional products, like financial services
• Passion for connecting culture and lifestyle to authentically tell stories that elevate JPMorganChase products and services for current and future customers and communities
• Deep experience managing social talent, including sourcing, relationship management, and negotiating deliverables and contracts, with strong knowledge of legal and ethical considerations (disclosures, usage rights, compliance)
• Proven track record of building trust with social talent, talent agencies, and internal stakeholders; executive presence with strong oral and written communication skills and the ability to craft compelling creative narratives
• Fluency in performance measurement, from defining what qualifies as a 'win' to translating social metrics for non-social fluent stakeholders; rigorous ROI and analytics mindset
• Operates in a fast‑paced, results‑driven environment with exceptional organization, attention to detail, and follow‑through across multiple concurrent workstreams and tight deadlines
• A collaborative, kind, low‑ego teammate who elevates others and wants to build meaningful work
• Willing to travel domestically with occasional international travel
• 5–10 years leading influencer/creator campaigns within PR/Comms/Marketing, talent/entertainment, or brand partnerships; experience working with highly regulated and/or matrixed organizations is a plus.

Required skills

• Influencer marketing, Creator marketing, Social media platforms - Instagram, Social media platforms - TikTok, Social media platforms - YouTube, Social media platforms - LinkedIn, Campaign lifecycle management, Contract negotiation, Performance measurement, ROI analysis, Social talent management, Legal and ethical compliance in marketing

Experience

• 5-10 years