Customer Programs Manager, Co-Marketing & Measurement

Anthropic develops reliable, interpretable, and steerable AI systems designed to be safe and beneficial. The Customer Programs Manager will build and scale the operational foundation for customer advocacy and co-marketing programs, including budget allocation, agency coordination, customer marketing intake, campaign execution, and measurement. The role will collaborate with Sales, Partnerships, Marketing, Finance, Brand, Marketing Operations, and Data Science to demonstrate program impact and drive Claude adoption.

Responsibilities

• Own the investment behind our customer co-marketing programs, covering allocation tracking, spend pacing, agency coordination, and quarterly budget reconciliation across a rotating cohort of customer accounts
• Develop and execute co-marketing plans with participating customers that grow Claude adoption and the customer's own reach, coordinating with Growth Marketing on campaign strategy
• Run the always-on scaled co-marketing motion, co-producing high-quality creative assets with a rotating cohort of customers and deploying agency partners to amplify them as paid campaigns on the customer's own channels
• Partner with Customer Marketing, Sales, and Partnerships to decide which customers we work with and build the criteria that keep those decisions consistent
• Own the customer marketing intake process and its tooling, keeping it the system of record and building the playbooks that keep it consistent as we scale, partnering with Customer Marketing segment leads who own triage and prioritization for their segments
• Define how we measure the impact of our customer marketing investments, working with Marketing Ops and Data Science, and use that measurement to shape investment decisions with leadership
• Report back to participating customers on what their participation returned, measured on the outcomes they care about, like reach, engagement, and new customer acquisition
• Use Claude as a core part of your operational toolkit — building skills, automating intake and triage, and finding leverage wherever a process can be made faster or smarter for the Customer Marketing team

Preferred

• 7+ years in B2B SaaS marketing, including at least 3 years in customer marketing. Partner marketing or program management experience is a strong plus
• Experience operating co-marketing or partner marketing programs at a developer-focused or AI/ML company
• Background in revenue operations or marketing analytics, and hands-on comfort in Salesforce and BI tooling
• Experience proving incremental program impact against a comparison group rather than reporting activity
• Experience standing up or owning the tooling behind a marketing program — intake forms, workflow automation, dashboards, or a customer participation database
• Comfort working closely with Sales teams and an understanding of how customer marketing supports pipeline and retention
• 7+ years in B2B SaaS marketing, including at least 3 years in customer marketing. Partner marketing or program management experience is a strong plus.
• B2B SaaS Marketing
• Customer Marketing
• Partner Marketing
• Program Management
• Developer Marketing
• AI/ML Marketing
• Revenue Operations
• Marketing Analytics
• Salesforce
• BI Tools
• Incremental Impact Analysis
• Comparison Group Analysis
• Marketing Technology
• Intake Forms
• Dashboard Development
• Customer Database Management
• Pipeline Support
• Customer Retention
• Cross-Functional Collaboration
• Analytical Thinking
• Program Ownership

Benefits

• **Visa sponsorship:** We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate.
• Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.
• We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.
• Optional equity donation matching
• Generous vacation and parental leave
• Flexible working hours
• A lovely office space in which to collaborate with colleagues

Company

• AI safety research and Claude assistants for individuals, developers, organizations
• San Francisco, California, USA
• https://www.anthropic.com/
• Founded in 2021
• 501-1000 employees

Qualifications

• Managed co-marketing growth or partner investment programs and are comfortable with the reconciliation, forecasting, agency coordination, and stakeholder reporting that comes with it
• Managed agencies as a working partner, developing the brief, directing the work, and holding the quality bar on co-branded creative
• Built joint marketing plans with partners or customers that served their goals as much as your own
• Working knowledge of demand generation and paid social and the ability to optimize campaigns
• Experience defining how a program gets measured and proving its impact, both to your own leadership and back to the customer in the terms they care about
• Existing fluency with Claude, and the instinct to reach for it to automate, analyze, and scale your own work
• Comfort building in a fast-moving environment where the program, the budget, and the priorities are all still taking shape
• Bachelor's degree or an equivalent combination of education, training, and/or experience
• A field relevant to the role as demonstrated through coursework, training, or professional experience
• Years of experience required will correlate with the internal job level requirements for the position
• Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices
• 7+ years in B2B SaaS marketing, including at least 3 years in customer marketing. Partner marketing or program management experience is a strong plus
• Experience operating co-marketing or partner marketing programs at a developer-focused or AI/ML company
• Background in revenue operations or marketing analytics, and hands-on comfort in Salesforce and BI tooling
• Experience proving incremental program impact against a comparison group rather than reporting activity
• Experience standing up or owning the tooling behind a marketing program — intake forms, workflow automation, dashboards, or a customer participation database
• Comfort working closely with Sales teams and an understanding of how customer marketing supports pipeline and retention

Required skills

• Co-Marketing Program Management, Partner Investment Management, Budget Reconciliation and Forecasting, Agency Management, Joint Marketing Planning, Demand Generation, Paid Social Campaign Optimization, Marketing Measurement and Incrementality, Marketing Analytics, Claude, Salesforce, Business Intelligence

Experience

• 7+ years