Full-time
Senior Product Marketing Manager, Brand Innovation
$122K/yr – $209K/yr
New York, NYCreative & MediaPosted 18d ago
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Role overview
Job type
Salary
$122K/yr – $209K/yr
Location
Sector
Posted
18 days ago
Job description
TikTok is a short-form mobile video platform seeking a Senior Product Marketing Manager for its Brand Innovation team. The role supports go-to-market strategies for TikTok’s branding solutions, develops product positioning and sales enablement materials, and partners with Product, Sales, Marketing, and regional teams to drive adoption and revenue growth.
Responsibilities
Support the development and execution of go-to-market strategies across TikTok’s branding solutions portfolio
Translate product capabilities, performance insights, and measurement into clear, compelling narratives for advertisers and sales teams
Partner with Product, Sales, and Marketing to gather market feedback and help inform product positioning and roadmap direction
Develop sales enablement materials and programs that drive product adoption and revenue growth
Collaborate with regional teams to adapt global strategies for local markets and ensure strong in-market execution
Build an understanding of the most nascent TikTok advertising and measurement products and leverage these products to achieve customer goals
Preferred
A fast learner with a good sense of judgment and original thinking
Commercial mindset, with ability to connect marketing efforts to business impact
Proactive, curious, and fast learner with strong judgment and problem-solving skills
Experience in digital advertising or media preferred
Marketing-Business Alignment
Digital Advertising
Media Experience
Fast Learning
Judgment
Original Thinking
Proactivity
Curiosity
Problem-Solving
Benefits
Additional discretionary bonuses/incentives
Restricted stock units
Day one access to medical insurance
Day one access to dental insurance
Day one access to vision insurance
401(k) savings plan with company match
Paid parental leave
Short-term disability coverage
Long-term disability coverage
Life insurance
Wellbeing benefits
10 paid holidays per year
10 paid sick days per year
17 days of Paid Personal Time, prorated upon hire with increasing accruals by tenure
Company
Short-form mobile video social network
Los Angeles, California, USA
https://www.tiktok.com/
Founded in 2003
10001+ employees
Qualifications
BA/BS degree or above
3+ years of experience in product marketing, product management, or a related field
Understanding of branding and advertising solutions, including how different industries approach marketing and strong knowledge of sales and marketing processes
Strong analytical skills, with the ability to translate data and insights into clear, actionable narratives
Strong communication and storytelling skills, with the ability to simplify complex ideas for different audiences
Experience working cross-functionally; experience in global or regional environments
A fast learner with a good sense of judgment and original thinking
Commercial mindset, with ability to connect marketing efforts to business impact
Proactive, curious, and fast learner with strong judgment and problem-solving skills
Experience in digital advertising or media preferred
3+ years of experience in product marketing, product management, or a related field.
Required skills
Product Marketing, Branding and Advertising Solutions, Go-to-Market Strategy, Digital Advertising, Marketing Analytics
Preferred skills
Experience in digital advertising or media preferred
Experience
3+ years
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