Manager, Channel Marketing

PIMCO is a global investment management firm specializing in active fixed income and public and private markets. The Channel Marketing Manager will support data-driven, multi-channel marketing strategies and integrated programs for U.S. financial advisors, using segmentation, analytics, automation, AI, and client insights to improve engagement and drive measurable business growth.

Responsibilities

Support the development and implementation of integrated, multi-channel marketing strategies aligned with business and firmwide growth objectives

Design and execute marketing plans that support key client segments and distribution priorities

Support the ongoing development of client segmentation and audience targeting strategies, leveraging insights and analytics to enhance personalization, improve engagement, and optimize marketing effectiveness

Support and/or lead the development and activation of integrated marketing programs that drive awareness, engagement, and conversion across the client lifecycle

Collaborate with sales teams, client-facing partners, and internal stakeholders to support marketing initiatives aligned with business priorities

Lead the execution of select cross-functional marketing initiatives, coordinating across Digital, Events, Content, Creative, Analytics, and other partners to deliver cohesive client experiences across channels

Manage campaign and program performance, leveraging data, feedback, and insights to identify opportunities for optimization and continuous improvement

Maintain a test-and-learn mindset, continuously refining campaigns and programs based on performance data, client feedback, and market insights

Champion the adoption of innovative tools, technologies, and ways of working that enhance marketing effectiveness, scalability, and business impact

Manage and prioritize a dynamic portfolio of initiatives in response to evolving business needs and market opportunities

Support sales teams by ensuring access to relevant, timely, and effective marketing resources

Ensure marketing activities comply with applicable regulatory requirements in partnership with Compliance

Preferred

Knowledge of investment products (e.g., Models, Alternatives, Municipals, SMAs, ETFs) preferred

Agile marketing experience is desirable

Investment Products Knowledge

Agile Marketing Experience

Benefits

A discretionary bonus determined by company, business, team, and individual performance

Company

Active fixed income investment management firm

Newport Beach, California, USA

http://www.pimco.com/

Founded in 1971

1001-5000 employees

Qualifications

Bachelor's degree required

6+ years of experience in asset management or financial services marketing

Working knowledge of intermediary, institutional, and/or advisor client segments

Experience supporting and executing integrated marketing programs that drive business growth and client engagement across digital, content, events, paid media, and sales enablement channels

Experience collaborating with sales teams and internal stakeholders to support business objectives

Experience leveraging data, marketing technology, automation, and analytics to enhance marketing effectiveness and efficiency

Demonstrated interest in applying innovative tools, including AI, to improve campaign performance, scalability, and ways of working

Understanding of client engagement strategies and investment decision-making processes

Strong digital marketing, campaign management, project management, and performance measurement capabilities

Familiarity with marketing and project management platforms (e.g., Smartsheet, Seismic)

Knowledge of investment products (e.g., Models, Alternatives, Municipals, SMAs, ETFs) preferred

Agile marketing experience is desirable

6+ years of experience in asset management or financial services marketing.

Required skills

Financial Services Marketing, Integrated Marketing, Digital Marketing, Campaign Management, Marketing Technology, Marketing Automation, Marketing Analytics, Artificial Intelligence, Performance Measurement, Smartsheet, Seismic

Preferred skills

Agile marketing experience is desirable

Experience

6+ years