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Full-time

Marketing Analyst

$74K/yr – $98K/yr

Ensure data quality, consistency, and accuracy across analyses and reportingCreative & MediaPosted 18d ago

You'll complete your application on the employer's website.

Role overview

Job description

First American Home Warranty is seeking a data-driven Marketing Analyst to support product strategy and customer retention initiatives. The role analyzes pricing performance, customer behavior, campaigns, and product trends, then translates findings into recommendations for cross-functional stakeholders.

Responsibilities

Conduct detailed analyses to support product strategy, pricing decisions, and retention initiatives

Analyze customer behavior, product performance, and market trends to identify growth and retention opportunities

Develop pricing analyses, segmentation models, and performance reporting to improve profitability and competitiveness

Partner with marketing, product, finance, and leadership teams to evaluate offers, campaigns, and retention strategies

Build and maintain dashboards, reports, and analytical models using Python, SQL, and BI tools

Perform deep-dive analyses on churn, customer lifetime value, conversion, pricing elasticity, and campaign ROI

Design and measure tests to assess pricing changes, promotional strategies, and retention programs

Synthesize complex data into clear business recommendations and executive-ready presentations

Support forecasting, scenario modeling, and ongoing performance monitoring across key products and customer segments

Ensure data quality, consistency, and accuracy across analyses and reporting

Preferred

experience with BI and visualization tools such as Tableau, Power BI, or similar are preferred

Experience in **financial services**, insurance, banking, lending, fintech, or other regulated industries

Familiarity with customer lifecycle analysis, churn modeling, A/B testing, and segmentation

Experience supporting product strategy or go-to-market decisions through quantitative analysis

Working knowledge of statistical methods, forecasting, or predictive modeling

Business Intelligence Tools

Data Visualization

Tableau

Power BI

Financial Services

Insurance Industry

Banking Industry

Lending Industry

Fintech

Customer Lifecycle Analysis

Churn Modeling

A/B Testing

Customer Segmentation

Product Strategy Analysis

Go-to-Market Analysis

Quantitative Analysis

Statistical Methods

Forecasting

Predictive Modeling

Benefits

Remote work

Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.

Company

Title insurance and settlement services for real estate transactions

Santa Ana, California, USA

http://www.firstam.com/

Founded in 1889

10001+ employees

Qualifications

3–5 years of experience

3–5 years of experience in analytics, pricing, marketing strategy, revenue management, or a related role

Bachelor's degree in Marketing, Economics, Finance, Statistics, Data Analytics, Business, or a related field

Strong hands-on experience with **Python and/or SQL** for detailed data analysis

Experience analyzing large datasets and building models to support business decision-making

Strong understanding of pricing strategy, customer analytics, and retention metrics

Ability to communicate insights clearly to both technical and non-technical audiences

Advanced Excel skills

Strong problem-solving skills, attention to detail, and ability to manage multiple priorities

Experience with BI and visualization tools such as Tableau, Power BI, or similar are preferred

Experience in **financial services**, insurance, banking, lending, fintech, or other regulated industries

Familiarity with customer lifecycle analysis, churn modeling, A/B testing, and segmentation

Experience supporting product strategy or go-to-market decisions through quantitative analysis

Working knowledge of statistical methods, forecasting, or predictive modeling

3–5 years of experience in analytics, pricing, marketing strategy, revenue management, or a related role.

Required skills

Python, SQL, Pricing Strategy, Customer Analytics, Retention Metrics, Advanced Excel, Tableau, Power BI, DAX, Churn Modeling, A/B Testing, Segmentation

Experience

3-5 years

Interested in this role?

Apply directly on the employer's website — it only takes a few minutes.

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