Marketing Analyst
$74K/yr – $98K/yr
You'll complete your application on the employer's website.
$74K/yr – $98K/yr
You'll complete your application on the employer's website.
Job type
Salary
$74K/yr – $98K/yr
Sector
Posted
18 days ago
First American Home Warranty is seeking a data-driven Marketing Analyst to support product strategy and customer retention initiatives. The role analyzes pricing performance, customer behavior, campaigns, and product trends, then translates findings into recommendations for cross-functional stakeholders.
Responsibilities
Conduct detailed analyses to support product strategy, pricing decisions, and retention initiatives
Analyze customer behavior, product performance, and market trends to identify growth and retention opportunities
Develop pricing analyses, segmentation models, and performance reporting to improve profitability and competitiveness
Partner with marketing, product, finance, and leadership teams to evaluate offers, campaigns, and retention strategies
Build and maintain dashboards, reports, and analytical models using Python, SQL, and BI tools
Perform deep-dive analyses on churn, customer lifetime value, conversion, pricing elasticity, and campaign ROI
Design and measure tests to assess pricing changes, promotional strategies, and retention programs
Synthesize complex data into clear business recommendations and executive-ready presentations
Support forecasting, scenario modeling, and ongoing performance monitoring across key products and customer segments
Ensure data quality, consistency, and accuracy across analyses and reporting
Preferred
experience with BI and visualization tools such as Tableau, Power BI, or similar are preferred
Experience in **financial services**, insurance, banking, lending, fintech, or other regulated industries
Familiarity with customer lifecycle analysis, churn modeling, A/B testing, and segmentation
Experience supporting product strategy or go-to-market decisions through quantitative analysis
Working knowledge of statistical methods, forecasting, or predictive modeling
Business Intelligence Tools
Data Visualization
Tableau
Power BI
Financial Services
Insurance Industry
Banking Industry
Lending Industry
Fintech
Customer Lifecycle Analysis
Churn Modeling
A/B Testing
Customer Segmentation
Product Strategy Analysis
Go-to-Market Analysis
Quantitative Analysis
Statistical Methods
Forecasting
Predictive Modeling
Benefits
Remote work
Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.
Company
Title insurance and settlement services for real estate transactions
Santa Ana, California, USA
http://www.firstam.com/
Founded in 1889
10001+ employees
Qualifications
3–5 years of experience
3–5 years of experience in analytics, pricing, marketing strategy, revenue management, or a related role
Bachelor's degree in Marketing, Economics, Finance, Statistics, Data Analytics, Business, or a related field
Strong hands-on experience with **Python and/or SQL** for detailed data analysis
Experience analyzing large datasets and building models to support business decision-making
Strong understanding of pricing strategy, customer analytics, and retention metrics
Ability to communicate insights clearly to both technical and non-technical audiences
Advanced Excel skills
Strong problem-solving skills, attention to detail, and ability to manage multiple priorities
Experience with BI and visualization tools such as Tableau, Power BI, or similar are preferred
Experience in **financial services**, insurance, banking, lending, fintech, or other regulated industries
Familiarity with customer lifecycle analysis, churn modeling, A/B testing, and segmentation
Experience supporting product strategy or go-to-market decisions through quantitative analysis
Working knowledge of statistical methods, forecasting, or predictive modeling
3–5 years of experience in analytics, pricing, marketing strategy, revenue management, or a related role.
Required skills
Python, SQL, Pricing Strategy, Customer Analytics, Retention Metrics, Advanced Excel, Tableau, Power BI, DAX, Churn Modeling, A/B Testing, Segmentation
Experience
3-5 years
Interested in this role?
Apply directly on the employer's website — it only takes a few minutes.
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