Brand Manager, Flavored Malt Beverage RTD - Chicago or NYC

Suntory Global Spirits is hiring a Brand Manager to support the growth of its new-to-the-world flavored malt beverage brands. The role develops strategic marketing plans and assets, analyzes business performance, manages projects and budgets, and coordinates with local teams and cross-functional partners.

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Responsibilities

Assist the Flavored Malt Beverage (FMB) brand team with the creation of short and long-term strategic marketing objectives, strategies, and asset development for our New to the World (NTW) FMB brands, enabling the North America commercial organization to deliver against volume, sales and profit growth objectives each year

Assist with analyzing key business metrics (depletions, distribution, velocity, Nielsen/ consumption, pricing, profit, etc). Prepare analysis and make recommendations for action

Help lead budget management and forecasting process, including ROI evaluation

Assist with strategic and annual brand planning by leading the key elements of plan and working with our Local Teams to build locally relevant and actionable marketing plans

Help lead post-activation deep dives, identifying if KPIs were met, what worked, what did not, and what can be improved

Support brand planning and concept creation for programming, including Experiential, Sampling, On and Off Premise POS and asset development, including assisting with development of creative briefs, effectively managing timelines, establishing KPIs to measure success and ensuring all programs are in alignment with national brand strategies

Collaborate with cross-functionals and agency partners to identify and develop media and partnership opportunities relevant in local markets, develop recommendations, and execute plans

Ensure field, distributors, and other key cross functionals are aware of and bought into plans, including sourcing proactive opinions to share planning

Oversee end-to-end commercialization projects for Masterbrand product/package updates in Planisware(commercialization) system

Organize annual brand planning process ensuring that key deliverables are met in a timeline manner

Facilitate exchange of information (competitive, regional insights, inventory, etc.) and stay abreast of brand needs with regular touchpoints with local teams to ensure plans are created in adherence to brand led, market fed strategy. This includes informing the central team about interesting developments in the FMB and wider alc/ bev world

Develop trade promotion materials (sell sheets, education materials, etc.)

Build relationships with cross-functional partners, including Innovation, Insights, Finance, PR, and local field teams, etc

Preferred

RTD/beer strongly experience preferred

Experience in field sales or field marketing preferred

Benefits

While relocation, immigration, and/or tax compliance support are not guaranteed, we may offer assistance to successful candidates depending on factors such as role requirements in accordance with company guidelines.

Annual bonus

401K match

Profit sharing

Medical and wellness benefits

Relocation, immigration, and/or tax compliance support may be offered to successful candidates depending on factors such as role requirements, in accordance with company guidelines.

Membership organization advancing women in alcohol and alternative beverage industry.

Piermont, New York, USA

https://www.womenofthevine.com

Leadership Team

Deborah Brenner

Founder & CEO

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Qualifications

2-4 years of consumer marketing or brand/commercial strategy experience

BA

Demonstrated ability to turn brand guidelines and concepts into actionable programs that excite consumers

Excellent written and verbal communication skills

Ability to perform structured financial analysis, turning data into actionable insights and recommendations

Proven ability to lead and execute projects that align with overall strategy

Strong project management experience, including budget management

Ability to work in a complex environment with many stakeholders

Experience working collaboratively across functions

Experience working cross-culturally and/or desire to learn about different cultures

Ability to collaborate with agencies and other stakeholders to bring ideas from briefing to planning to execution

Ability to work independently and in a fast-paced environment under pressure / time constraints

Knowledge of the alc/ bev industry, particularly the three-tier system and distributor partnerships

RTD/beer strongly experience preferred

Experience in field sales or field marketing preferred

Required skills

Consumer Marketing, Brand Strategy, Commercial Strategy, Ready-to-Drink (RTD) Industry, Beer Industry, Field Sales, Field Marketing, Financial Analysis, Budget Management, Alcoholic Beverage Industry, Three-Tier Distribution System

Preferred skills

RTD/beer strongly experience preferred, Experience in field sales or field marketing preferred

Experience

2-4 years