Manager, Integrated B2B Marketing

Consumer Reports is an independent nonprofit organization dedicated to a fair and just marketplace through trusted testing, ratings, research, and advocacy. The Manager, Integrated B2B Marketing will lead marketing for Consumer Reports Data Intelligence, developing integrated programs that generate demand and support business growth while contributing to broader B2B marketing, thought leadership, events, digital initiatives, and storytelling.

Responsibilities

Partner with the Director of Licensing and Advisory Services (CRDI) by serving as the primary marketing partner for the CRDI business, collaborating with sales, product, research, and leadership teams to bring Consumer Reports' automotive data and intelligence solutions to market

Develop integrated marketing plans that support business and revenue objectives

Create presentations, sales collateral, customer communications, and marketing assets

Develop email campaigns, newsletters, and nurture programs

Maintain and optimize website content and digital experiences

Plan and execute webinars, workshops, customer events, and conference marketing

Develop organic marketing initiatives that increase awareness and engagement

Support paid marketing initiatives when appropriate

Coordinate marketing initiatives from concept through execution

Measure campaign performance and recommend opportunities for optimization

Identify new opportunities to strengthen the market position of Consumer Reports Data Intelligence products

Partner with the Director, Integrated B2B Marketing to grow Consumer Reports' B2B marketing capabilities and strengthen our presence across multiple business lines

Develop thought leadership content that showcases Consumer Reports' expertise

Help shape LinkedIn strategy, editorial planning, and executive visibility

Support conferences, webinars, customer events, and executive speaking engagements

Develop integrated campaigns that support Consumer Reports' commercial businesses

Assist with messaging, positioning, and go-to-market planning

Coordinate cross-functional marketing initiatives across internal stakeholders

Help identify new opportunities to elevate Consumer Reports' commercial brand

Contribute to annual marketing planning, campaign development, and strategic initiatives

Preferred

You have experience in the automotive industry

You have experience marketing data, analytics, SaaS, research, or technology products

You have supported executive thought leadership, customer events, webinars, or conferences

Automotive industry experience

Data product marketing

Analytics product marketing

SaaS product marketing

Research product marketing

Technology product marketing

Executive thought leadership

Customer event support

Webinar support

Conference support

Benefits

Medical benefits that start on your first day as a CR employee

Behavioral health coverage

Family planning

A generous 401K match

Hybrid work arrangement

Company

Nonprofit consumer advocacy and product reviews

Yonkers, New York, USA

https://www.consumerreports.org/

Founded in 1936

501-1000 employees

Qualifications

Candidates should be located within commuting distance of New York City and able to travel to the office as business needs

You have the experience. Five to ten years of experience in marketing, some B2B preferred

You've developed integrated marketing programs that support sales and business growth

You have outstanding writing, storytelling, and presentation development skills

You have created email campaigns, newsletters, website content, and sales enablement materials

You have familiarity with LinkedIn marketing and organic social media strategy

You bring working knowledge of digital marketing including, analytics, marketing automation, and paid media

You have strong project management skills with the ability to manage multiple priorities

You are an excellent communicator and take a collaborative approach to working across teams

You have experience in the automotive industry

You have experience marketing data, analytics, SaaS, research, or technology products

You have supported executive thought leadership, customer events, webinars, or conferences

You have the experience. Five to ten years of experience in marketing, some B2B preferred.

Required skills

Integrated Marketing, B2B Marketing, Marketing Automation, Digital Marketing Analytics, Paid Media, LinkedIn Marketing, Organic Social Media Strategy, Email Marketing, Website Content Management, Sales Enablement, Automotive Data and Intelligence

Preferred skills

You have experience in the automotive industry

Experience

5-10 years