AEO and GEO Marketing Manager

Stripe is a financial infrastructure platform for businesses. The AEO and GEO Marketing Manager leads answer engine growth and user acquisition, optimizes Stripe.com for AI agents, and develops experiments and AI capabilities to improve search and answer engine performance.

Responsibilities

Lead the growth and user acquisition strategy for the Answer Engine Optimization channel

Optimize Stripe.com so artificial intelligence agents can efficiently access and take action on behalf of users

Spearhead the development and integration of artificial intelligence capabilities to improve the efficiency of search and answer engine channels

Deliver regular reports and updates on channel performance to track progress and identify new opportunities

Partner with content, engineering, and data analytics teams to build a comprehensive testing roadmap

Preferred

Experience or familiarity with Natural Language Processing (NLP), vector search, and Retrieval-Augmented Generation (RAG)

Experience managing search optimization in-house for business-to-business (B2B) software-as-a-service (SaaS) companies

Experience working within the fintech, payments, billing, accounting, or startup industries

Experience writing SQL queries to extract and gather data independently

Bachelor's degree or 4 years of additional relevant professional experience

Natural Language Processing (NLP)

Vector Search

Retrieval-Augmented Generation (RAG)

Search Optimization

B2B SaaS Experience

Fintech Industry Experience

Payments Industry Experience

Billing Industry Experience

Accounting Industry Experience

Startup Industry Experience

SQL Querying

Data Extraction

Data Gathering

Benefits

This role is available either in an office or a remote location (35+ miles or 56+ km from a Stripe office).

Office-assigned Stripes spend at least 50% of the time in a given month in their local office or with users.

Remote employees are welcome to come into the office for team/business meetings, on-sites, meet-ups, and events, and are expected to regularly work from home rather than a Stripe office.

Equity

Company bonus or sales commissions/bonuses

401(k) plan

Medical, dental, and vision benefits

Wellness stipends

Company

Financial services platform for business payments and billing

South San Francisco, California, USA

https://stripe.com/

Founded in 2010

5001-10000 employees

Qualifications

5+ years of experience creating and executing search engine optimization strategies, with direct experience with answer engine optimization and generative engine optimization

Proven technical experience making websites SEO and AEO-friendly

Experience analyzing data and in dashboards and reporting software such as Tableau, Looker, Adobe Analytics, or Google Analytics to drive growth decisions

Experience applying user intent analysis to prioritize actions that deliver measurable outcomes

Proven ability to take initiative, independently problem-solve, and drive tasks to completion

Experience leading project roadmaps across cross-functional stakeholders, including engineering and content teams

Experience or familiarity with Natural Language Processing (NLP), vector search, and Retrieval-Augmented Generation (RAG)

Experience managing search optimization in-house for business-to-business (B2B) software-as-a-service (SaaS) companies

Experience working within the fintech, payments, billing, accounting, or startup industries

Experience writing SQL queries to extract and gather data independently

Bachelor's degree or 4 years of additional relevant professional experience

Required skills

Search Engine Optimization (SEO), Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), Technical SEO, Data Analysis, Tableau, Looker, Adobe Analytics, Google Analytics, User Intent Analysis, Project Roadmap Management, Natural Language Processing (NLP), Vector Search, Retrieval-Augmented Generation (RAG), SQL

Experience

5+ years