Senior Product Marketing Manager

Wander is hiring a Senior Product Marketing Manager to own product positioning, messaging, and the launch system for WanderOS, its operating system for hospitality operators. The role turns product releases into awareness, adoption, and revenue through cross-functional launches, product communications, sales enablement, and operator research.

Responsibilities

Be the custodian of the WanderOS value propositions: define differentiated positioning and messaging frameworks that make the value obvious to every operator segment, from independent hosts to large property management and hospitality businesses

Develop points of view for product-specific buying personas and the content that influences them

Own buyer segments, operator personas, and the competitive landscape, and feed them into product strategy

Own execution of our tiered launch system. Tier 1 launches (six-week lead time): full launch video with shorter cuts for ads, dedicated product sub-page, dedicated emails to customers and prospects, distribution across every relevant channel, full sales enablement, and a full launch plan. Tier 2 (two weeks): shorter or animated video, dedicated email, one-pager for Sales and CS, social posts. Tier 3 (one week): dedicated customer email or inclusion in the monthly product update

Lock launch dates with product owners and run cross-functional launch readiness across Product, Design, Video, Sales, Partnerships, Growth, and Support. Multiple launches per month, every month

Craft messaging frameworks, creative briefs, launch scripts, sales enablement kits, operator testimonials, and website content that translate features into operator outcomes

Own how WanderOS talks to existing operators: release announcements, feature spotlights, in-app messaging, changelogs, and email updates that drive feature adoption

Translate complex platform capabilities (AI agents, payments, distribution, performance) into clear, benefit-led narratives that support expansion and retention

Define and track KPIs across awareness, adoption, activation, and retention for every launch. Analyze product usage, funnel performance, and competitive trends

Run win/loss analysis and operator research and feed it back into messaging, prioritization, and the roadmap

As everyone at Wander must, you have a keen interest in AI and are proficient in the ways AI can amplify your impact: research, drafting, video, analysis, and automation of the work that used to eat your week. You will also be marketing AI products to operators, so you need to understand them deeply

Equip Sales with positioning, battlecards, and enablement. Build high-trust relationships across Product, Sales, Growth, Lifecycle, and Support so every launch lands

Communicate plans, impact, and market insights to the CMO, Product leadership, and the founder. Socialize what is working across the organization

Talk to operators constantly. Know their workflows, their language, and their economics, and advocate for their needs inside product planning

Preferred

Background in travel, hospitality, vacation rentals, or property management

Experience marketing operational or workflow software, or AI products, to business users

Familiarity with modern product analytics, A/B testing frameworks, CRM segmentation, and lifecycle marketing. HubSpot experience a plus

Prior entrepreneurial experience: you ran a business, founded something, or were early at a startup

A personal mantra of owning your own development. Tell us the courses, books, or mentors you used to level up your craft

Travel Industry Experience

Hospitality Experience

Vacation Rental Experience

Property Management

Software Marketing

AI Product Marketing

Business-to-Business Marketing

Product Analytics

A/B Testing

CRM Segmentation

Lifecycle Marketing

HubSpot

Startup Experience

Business Ownership

Self-Directed Learning

Entrepreneurial Mindset

Benefits

Meaningful equity. You will own a piece of what you build.

Health, dental, and vision coverage.

Remote-first across the US and Canada, with offices in Austin, TX and San Francisco (Presidio) if you want a desk.

Company

Luxury vacation home marketplace and direct-booking software for property managers

Austin, Texas, USA

https://wander.com/

Founded in 2021

51-200 employees

Qualifications

7 to 10+ years in product marketing, ideally in B2B SaaS, travel tech, or property management software

Proven command of positioning and messaging, and the ability to turn a complex platform into a story an operator gets in ten seconds

You have owned product communications and release messaging that drove real feature adoption

Data-first analytical thinking: research, segmentation, funnel analysis, and performance measurement inform your decisions

Exceptional written and verbal communication. You can write the script, the email, the deck, and the one-pager, and you are a practiced storyteller who builds empathy for the operator

Deep understanding of platform-led growth and the operational realities of the businesses our customers run

Self-starting, you thrive on change rather than endure it, and you are resilient and resourceful in the face of ambiguity

Hardcore. You set a high bar, move fast, and ship

Background in travel, hospitality, vacation rentals, or property management

Experience marketing operational or workflow software, or AI products, to business users

Familiarity with modern product analytics, A/B testing frameworks, CRM segmentation, and lifecycle marketing. HubSpot experience a plus

Prior entrepreneurial experience: you ran a business, founded something, or were early at a startup

A personal mantra of owning your own development. Tell us the courses, books, or mentors you used to level up your craft

7 to 10+ years in product marketing, ideally in B2B SaaS, travel tech, or property management software.

Required skills

Product Marketing, Product Launches, Positioning and Messaging, Product Communications, Product Analytics, Market Research, Customer Segmentation, Funnel Analysis, Performance Measurement, Platform-Led Growth, B2B SaaS, A/B Testing, Lifecycle Marketing, HubSpot

Experience

7+ years