Brand Marketing Manager, Golf

Ralph Lauren Corporation is a global leader in premium lifestyle products, and they are seeking a Brand Marketing Manager for Golf. The role focuses on managing the RLX Ralph Lauren brand strategy, driving marketing initiatives across various channels, and collaborating with cross-functional teams to enhance brand desirability and support business goals.

Responsibilities

Manage the RLX Ralph Lauren brand strategy and translate to NA Wholesale, constantly elevating the desirability of RLX Ralph Lauren to acquire new younger customers and engage existing high-value loyalists while seamlessly integrating marketing into the business vision to drive sales across all channels

Collaborate on establishing seasonal marketing strategies and take the lead on the development, launch, and measurement of impactful 360-degree campaigns to uphold the RLX Ralph Lauren brand vision supporting the World of Sports & dedicated core / fashion business strategies

Drive end-to-end seasonal marketing strategies and execution of associated plans

Leverage the brand's multitude of internal and external cross-functional stakeholders and resources, while fostering positive partnerships; global marketing, global merch, regional marketing sister channels, regional merch, sales, retail development, brand image, agency, digital, CIX, social, PR, talent, content & operations, licensing as well as external media network and marketing teams in the sports industry

Build brand desirability & help develop marketing strategies to support the business goals of our wholesale channels, specifically North America Green Grass shops, department stores, specialty stores and digital pure plays

Support Brand Marketing Lead, Golf and Olympics on the alignment of strategic marketing campaigns and lead omnichannel activations; projects and initiatives include: Events / Experiential Activations including Golf Sponsorships such as the AJGA, Ryder Cup, RL Ambassadors, Media & Targeting Planning

Act as a key contact for internal and external teams in the development, execution and communication of marketing materials to support all strategic wholesale marketing needs: Clearly write strategic creative briefs, Manage budgets and timelines, Collaborate with wholesale accounts and internal sales, planning, merchandising, customer insights, advertising, global marketing, retail development and digital content & operations teams

Manage the development and execution of seasonal collateral including: Serve as Wholesale liaison for each seasonal style out process - support agency, content & operations, and global marketing team in executing our seasonal collateral shoots, Support product ownership and approval process with teams to provide shot list feedback, Evaluate customer segmentation and micro-targeting based on customer insights, Budget & Project Tracking, Manage all aspects of the marketing budget and billing process, Ensure all current and upcoming marketing activities are recorded and updated with final visuals and results

Develop knowledge of Golf wholesale business, including competitive landscape, and proactively seek out marketing insights and consumer trends to support the business and help establish best practices

Lead marketing meetings with cross-functional teams

Participate in weekly meetings with management to review status of current projects

Prepare and deliver presentations for a variety of audiences, including seasonal planning and recap decks

Partner with Lead, Marketing in creating presentations for senior management and Sales Training as needed

Partner with other Families of Business to execute cross-divisional programs that build brand awareness and drive sales

Collaborate with Digital Content & Operations team on alignment and execution of performance marketing initiatives to meet seasonal strategies

Tour player outfitting and fulfillment

Partner with Lead, on Tour player management with agents and athlete communication

Preferred

Sports and fashion enthusiast/Golf/sports background preferred

Sports background

Fashion knowledge

Golf knowledge

Company

Design, marketing, and distribution of luxury lifestyle products.

New York, New York, USA

https://corporate.ralphlauren.com/

Founded in 1967

10001+ employees

Qualifications

Experience in a multi-channel marketing role

Demonstrated ability to lead successful campaigns, from strategic development to implementation and analysis

Must be organized, a self-starter, and have strong interpersonal skills to work effectively and build strong relationships with business partners

Candidates should possess strong communication skills and the ability to manage multiple projects simultaneously, identifying potential problems and offering solutions

As the ideal candidate, you should be empowered to take initiative and embrace critical thinking while being an enthusiastic team player who embraces the opportunity to collaborate cross-functionally

Must be open to travel

Excellent written, verbal, and presentation skills

Sports and fashion enthusiast/Golf/sports background preferred

Required skills

Brand marketing strategy, Campaign development, Marketing budget management, Customer segmentation, Performance marketing, Event activation, Sponsorship management

Preferred skills

Glassdoor, 3.7, New York, New York, USA, https://corporate.ralphlauren.com, H1B Sponsorship, Data Powered by, Distribution of Different Job Fields Receiving Sponsorship, Represents job field similar to this job, Marketing, Engineering and Development, Management and Executive, Product Management, Creatives and Design, Customer Service and Support, Sales, Accounting and Finance, Trends of Total Sponsorships, *2026, (32), 2025, (45), 2024, (19), 2023, (41), 2022, (27), 2021, 2020, (23)

Experience

Mid level