Promoted Ads || Senior Product Manager, Promoted Ads

Live Nation Worldwide, Inc. is hiring a Senior Product Manager to own product strategy and roadmap execution for an area of Ticketmaster’s Promoted Ads platform. The role leads planning, discovery, AI opportunity definition, and cross-functional delivery of advertising features for Ticketmaster’s B2B advertisers.

Music

• Lifestyle
• Media and Entertainment
• Travel
• Concerts
• Event Promotion
• Events
• Ticketing
• Insider Connection @Live Nation Entertainment
• 2 email credits available today
• Beyond your network
• Brittany Richards & 4 connections

Responsibilities

• Own and deliver the roadmap for your area within Promoted Ads, moving area-level KPIs and aligning core cross-functional partners around shared outcomes
• Lead annual and quarterly planning for your area — mapping critical path, surfacing dependencies, and committing to measurable goals
• Define and drive product strategy for your area, setting crisp choices and success criteria aligned to broader company priorities
• Lead structured qualitative and quantitative discovery, triangulating fan, client, and market signals to inform roadmap decisions
• Define domain AI opportunities within your area, connecting capabilities like recommendations, classification, and automation across relevant surfaces
• Navigate complex, often ambiguous problem spaces, making well-reasoned decisions with minimal guidance
• Resolve cross-team risks and make explicit trade-offs — balancing fan experience, client needs, and technical constraints — to land launches cleanly
• Plan for scale, intentionally addressing usability and technical debt rather than letting them accumulate
• Build and maintain a strong grasp of Ticketmaster's systems and standards, ensuring your roadmap strengthens core platform capabilities
• Serve as the go-to voice for key product decisions in your area, creating clarity in ambiguity and accelerating your team's decision-making
• Introduce documentation patterns (templates, checklists, decision logs) that your team and cross-functional partners adopt
• Drive clarity across teams and write compelling strategy memos for senior stakeholders, adapting your communication approach to the audience

Preferred

• Bonus: experience in ticketing, live events, or marketplace/advertising platforms
• Bonus: experience partnering with Data Science/ML teams on recommendation, classification, or automation features

Benefits

• Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• Free concert tickets
• Generous paid time off including paid holidays, sick time, and personal days
• 401(k) program with company match
• Stock reimbursement program
• New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support
• Career and skill development programs with School of Live
• Tuition reimbursement
• Student loan repayment
• Volunteer time off
• Crowdfunding match
• Glassdoor
• 4.0
• Live entertainment events, ticketing, and sponsorship company.
• Beverly Hills, California, USA
• https://www.livenationentertainment.com
• Distribution of Different Job Fields Receiving Sponsorship
• Represents job field similar to this job
• Product Management
• Engineering and Development
• Management and Executive
• Customer Service and Support
• Marketing
• Accounting and Finance
• Legal and Compliance
• Trends of Total Sponsorships
• *2026
• (23)
• 2025
• (44)

Qualifications

• 7+ years of product management experience, including meaningful, hands-on time in both adtech and B2B SaaS environments (required)
• Demonstrated ownership of a product roadmap with measurable, area-level impact; comfortable navigating ambiguity with minimal guidance
• Proven experience leading planning cycles — both quarterly and annual — including dependency mapping and cross-team alignment
• Strong track record setting and communicating product strategy, with the judgment to make and defend crisp trade-offs
• Experience identifying and scoping AI/ML-driven product opportunities, partnering effectively with Data Science/ML teams
• Excellent written and verbal communication skills; able to flex communication style across technical, cross-functional, and executive audiences
• Comfortable operating with significant autonomy in a fast-moving environment where scope may shift based on evolving business priorities
• Bachelor's degree or equivalent practical experience
• Bonus: experience in ticketing, live events, or marketplace/advertising platforms
• Bonus: experience partnering with Data Science/ML teams on recommendation, classification, or automation features

Required skills

• Product Management, Adtech, B2B SaaS, Product Roadmap Management, Product Strategy, Quarterly and Annual Planning, AI/ML Product Development, Ticketing, Marketplace Advertising

Preferred skills

• Written and Verbal Communication

Experience

• 7+ years