Salesforce TargetX CRM Marketing Automation Specialist

Cynet Systems is recruiting for an organization whose name is not provided. The Salesforce / TargetX CRM & Communications Specialist supports and enhances Salesforce and TargetX, primarily by creating and maintaining automated email campaigns and supporting the transition to Slate CRM.

Responsibilities

Serve as the primary functional and technical resource for TargetX Communication Planner and automated drip campaigns

Create, configure, schedule, test, deploy, and maintain new automated email and drip campaigns using Communication Planner, assisting with SMS messaging as needed

Partner with each department to plan, renew, revise, add, or retire campaigns based on communication and recruitment needs

Build and maintain recipient populations and communication audiences using Salesforce and TargetX data

Configure communication criteria, filters, scheduling, and related business rules

Create, maintain, and update reusable email templates, communication components, and campaign documentation

Test all new and revised campaigns in the sandbox environment and complete quality assurance before communications are released

Diagnose and resolve delivery, audience-selection, scheduling, personalization, automation, and other Communication Planner issues, including campaigns that do not reach their intended target audience, coordinating with IT or vendors when escalation is needed

Monitor communication results and assist departments with evaluating the effectiveness of communication campaigns

Perform routine campaign maintenance, including cleanup and archiving of outdated campaigns, templates, audiences, and related records, while maintaining standards and best practices

Inventory and document existing Salesforce/TargetX drip campaigns, templates, audiences, business rules, integrations, and dependencies to support migration planning

Work with departments and the Slate implementation team to translate current campaign requirements and workflows into Slate CRM requirements

Assist with campaign migration, configuration review, data validation, user acceptance testing, and training to help ensure continuity of communications during the transition

Identify opportunities to simplify, standardize, consolidate, or retire campaigns as part of the transition from Salesforce/TargetX to Slate CRM

Preferred

Experience supporting Salesforce and TargetX in a higher education environment

Experience supporting admissions, recruitment, enrollment management, student services, advancement, or similar operations

Experience with Salesforce Flow and other Salesforce automation tools

Experience with TargetX forms, events, portals, or other TargetX functionality

Working knowledge of HTML and CSS as they relate to email communications

Experience with Salesforce data imports, exports, Data Loader, or similar tools

Experience with CRM integrations and third-party applications

Experience developing documentation, providing end-user training, or supporting CRM migration and change-management activities

Salesforce Support

TargetX Support

Higher Education Experience

Admissions Operations

Recruitment Operations

Enrollment Management

Student Services

Advancement Operations

Salesforce Flow

Salesforce Automation

TargetX Forms

TargetX Events

TargetX Portals

TargetX Functionality

HTML

CSS

Email Communications

Salesforce Data Imports

Salesforce Data Exports

Salesforce Data Loader

CRM Integrations

Third-Party Applications

Documentation Development

End-User Training

CRM Migration

Change Management

Benefits

Medical, Dental, and Vision Insurance

401(k) Retirement Plan

Health Savings Account (HSA)

Disability Insurance (Short-Term and Long-Term)

Life and AD&D Insurance

Paid Sick Leave (where required by applicable state or local law)

Supplemental Insurance Plans

Identity Theft Protection

Pet Insurance

Employee Wellness Programs

Employee Assistance Program (EAP)

Career Growth and Professional Development Opportunities

Company

Staffing and recruiting services for North American companies

Sterling, Virginia, USA

http://www.cynetsystems.com/

Founded in 2010

1001-5000 employees

Qualifications

3+ years of experience working with Salesforce CRM

3+ years of experience working with TargetX

3+ years of experience with TargetX Communication Planner

3+ years of experience creating, managing, renewing, and troubleshooting automated email or drip campaigns

3+ years of experience with Salesforce reports, dashboards, objects, fields, and data

3+ years of experience troubleshooting CRM- and campaign-related issues, including data, audience, configuration, scheduling, and delivery problems

Strong troubleshooting and analytical skills

Excellent attention to detail, particularly when managing large-scale communications

Ability to understand relationships among CRM data, business processes, and communications

Ability to manage multiple projects and priorities simultaneously

Ability to communicate technical concepts clearly to non-technical users

Strong customer-service orientation

Ability to work collaboratively with functional offices, IT staff, leadership, and external vendors

Strong understanding of data quality and data management principles

Ability to translate business requirements into technical or system solutions

Experience supporting Salesforce and TargetX in a higher education environment

Experience supporting admissions, recruitment, enrollment management, student services, advancement, or similar operations

Experience with Salesforce Flow and other Salesforce automation tools

Experience with TargetX forms, events, portals, or other TargetX functionality

Working knowledge of HTML and CSS as they relate to email communications

Experience with Salesforce data imports, exports, Data Loader, or similar tools

Experience with CRM integrations and third-party applications

Experience developing documentation, providing end-user training, or supporting CRM migration and change-management activities

3+ years of experience working with Salesforce CRM.

3+ years of experience working with TargetX.

3+ years of experience with TargetX Communication Planner.

3+ years of experience creating, managing, renewing, and troubleshooting automated email or drip campaigns.

3+ years of experience with Salesforce reports, dashboards, objects, fields, and data.

3+ years of experience troubleshooting CRM- and campaign-related issues, including data, audience, configuration, scheduling, and delivery problems.

Required skills

Represents the skills you have, click on the tags, Salesforce CRM, TargetX, TargetX Communication Planner, Automated Email and Drip Campaigns, Salesforce Reports and Dashboards, Salesforce Data Management, CRM and Campaign Troubleshooting, Salesforce Flow, HTML, CSS, Salesforce Data Loader, CRM Integrations

Experience

3+ years