Product Marketing, Platform and AI

Product Marketing, Platform and AI (Based in SF, NYC or Seattle) jobs in United States

Rippling

• +2 more
• Senior Level

Responsibilities

• Partner deeply with Product to take new platform and AI capabilities to market, including Data Cloud, BI/analytics, and AI features like plugins, skills, and automations
• Design and execute high-impact launch strategies in partnership with GTM, brand, and product leadership
• Develop and refine the core messaging framework that positions Rippling as a unified platform connecting a company's data, its employee graph, and its governance model
• Be the internal expert on Rippling's platform and AI value propositions, and the person who keeps the story consistent across external and internal audiences
• Partner closely with Sales and GTM leadership to find out whether our AI story is actually landing: is it resonating in deals, moving win rates, and increasing AI attach rates, without losing our core ICP story
• Tailor the platform and AI narrative for diverse buyer personas, from technical data and IT teams evaluating infrastructure to HR and business leaders looking for workforce insights and business outcomes
• Train the global sales organization on how to effectively pitch our platform and AI capabilities, handle objections, and navigate complex technical evaluations
• Build high-impact sales enablement materials, including pitch decks, battlecards, competitive intelligence, and one-pagers
• Write and produce compelling product content, from landing pages and demo videos to technical blog posts and email campaigns, that brings Rippling's platform and AI story to life
• Develop and maintain a library of real-world use cases that show how our platform and AI capabilities solve complex problems
• Translate complex architectural features (data pipelines, transformations, zero-copy architecture, agent frameworks) into creative, benefit-driven content that converts
• Support customer and field marketing with tailored assets for distinct audiences, industries, and company sizes

Preferred

• Experience marketing platform, data, or AI products, including the "modern data stack" (Snowflake, Databricks, BigQuery, Fivetran, dbt, Looker, etc.)
• Familiarity with navigating dual-audience messaging (marketing to both technical data engineers/IT and non-technical HR/business leaders)
• A strong portfolio demonstrating creative execution across product launches, sales enablement, and compelling video/written content
• Experience building or marketing libraries of customer use cases, custom dashboards, or automation ideas

Benefits

• Equity
• Glassdoor
• 3.6
• Workforce management platform for HR, IT, and finance.
• San Francisco, California, USA
• https://www.rippling.com
• Distribution of Different Job Fields Receiving Sponsorship
• Represents job field similar to this job
• Marketing
• Engineering and Development
• Management and Executive
• Product Management
• Accounting and Finance
• Customer Service and Support
• Sales
• Trends of Total Sponsorships
• *2026
• (84)
• 2025
• (83)
• 2024
• (24)
• Late Stage
• Total Funding
• $2.44B
• Key Investors
• Coatue
• Greenoaks
• Bedrock,Kleiner Perkins
• 2025-05-09

Qualifications

• 6–10+ years of experience working with technical products, as a Product Marketing Manager, PM, TPM, Sales Engineer, or in GTM strategy at a fast-paced B2B SaaS company
• you've owned positioning for a platform, data, or AI product and can speak to the scope you owned and how technical the buyer was
• you're comfortable getting into the details of a product (APIs, data models, AI/ML capabilities)
• you know where content actually needs to show up for a platform or AI story to land with both technical and business buyers, and can point to a launch where you led with a distribution-first mindset
• you're data-informed and experiment-driven, and can tie your work to outcomes like win rate, message resonance, or attach rate
• Exceptional copywriting and storytelling skills, with a proven ability to translate complex, technical concepts into accessible, value-driven messaging
• A growth mindset, high autonomy, and an eagerness to continuously test, learn, and iterate
• You've owned positioning for a platform, data, or AI product and can speak to the scope you owned and how technical the buyer was
• You're comfortable getting into the details of a product (APIs, data models, AI/ML capabilities)
• You know where content actually needs to show up for a platform or AI story to land with both technical and business buyers, and can point to a launch where you led with a distribution-first mindset
• You're data-informed and experiment-driven, and can tie your work to outcomes like win rate, message resonance, or attach rate
• Experience marketing platform, data, or AI products, including the "modern data stack" (Snowflake, Databricks, BigQuery, Fivetran, dbt, Looker, etc.)
• Familiarity with navigating dual-audience messaging (marketing to both technical data engineers/IT and non-technical HR/business leaders)
• A strong portfolio demonstrating creative execution across product launches, sales enablement, and compelling video/written content
• Experience building or marketing libraries of customer use cases, custom dashboards, or automation ideas
• 6–10+ years of experience working with technical products, as a Product Marketing Manager, PM, TPM, Sales Engineer, or in GTM strategy at a fast-paced B2B SaaS company.

Required skills

• AI Product Marketing, Copywriting, Go-to-Market Strategy, Platform Product Marketing, Product Marketing, Product Positioning, Sales Enablement, Technical Product Knowledge

Experience

• 6+ years