Data Strategy & Analytics Senior Analyst

Kepler is hiring a Data Strategy & Analytics Senior Analyst to measure digital campaign performance, generate insights, and develop testing roadmaps. The role also uses marketing technology and data management to address client challenges and support media optimization.

Responsibilities

• Partner with clients and internal teams to understand business and marketing goals, leveraging analytics to advance these goals
• Help design and execute tests to quantify the impact of marketing campaigns, leveraging advanced statistical and programming techniques and working with partners to ensure media best practices are adhered to
• Develop and execute against a queue of custom analyses to uncover insights that support media optimizations and/or resulting client recommendations
• Deploy best practices in media/site tracking and customer data management to maximize data availability and cleanliness to enable deep analysis
• Build and regularly update forecasts for media performance based on conversion targets and/or available budget and communicate their ability to accurately predict performance based on basic statistics metrics observed
• Establish and maintain data connections for clients leveraging data visualization tools such as Datorama
• Provide recommendations for data visualizations and develop ad hoc client-facing reporting and visualizations leveraging Excel, PowerPoint and Python to illuminate insights
• Assist in automating reporting processes that enable the business to scale, gaining a thorough understanding of major media platforms and how to collect data from each
• Learn about, and leverage, Adtech/Martech capabilities via vendor research, training, and use case development
• Become an expert on your client’s tech stack and how data assets are leveraged for targeting and measurement

Benefits

• Healthcare/Dental/Vision
• Unlimited PTO
• Group RRSP Contributions
• $75/mo Wellness Stipend
• $100/mo Mobile Phone Stipend
• $50/mo Internet Stipend
• $500/yr Annual Learning Stipend
• $2,000/yr Annual Tuition Stipend
• One-time $200 New Hire Home Office Equipment Stipend
• Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
• Annual Work From Anywhere 4 weeks per year

Company

• Data-driven digital media agency for global brands
• New York, New York, USA
• https://www.keplergrp.com/
• Founded in 2012
• 501-1000 employees

Qualifications

• The position requires strong quantitative skills, business savvy to understand and advance client marketing goals, a technical mind with the attention to detail and patience to troubleshoot within the latest ad tech platforms, and a desire to be part of a tightly-knit team that's out to change the industry
• 1-3 years of cross-channel digital media analytics experience
• Client-facing experience and insights generation
• Experience with advanced analytics and structured testing
• Strong background in analytics / statistics with experience working with big data sets
• Knowledge of programming languages to aid in analysis (e.g. SQL, Python)
• Experience with visualizing data within online platforms (e.g., Datorama, Looker, PowerBI) and/or the Microsoft Office Suite
• Some knowledge of digital marketing measurement solutions (e.g. MMM, Attribution, Lift / Incrementality Testing, Data Clean Rooms)
• Site Analytics experience (GA4 / Adobe)
• Appetite for learning new technologies and interest in automating workflows through the use of AI
• Excellent communication and presentation skills with strong ability to create and build relationships
• Ability to apply innovative thinking to solve complex client marketing challenges
• Ability to self-manage, juggle multiple priorities, and pay close attention to details
• Ability to contribute to fast-paced, entrepreneurial, team-based environment
• 1-3 years of cross-channel digital media analytics experience.

Required skills

• Advanced Analytics, Cross-Channel Digital Media Analytics, Datorama, Looker, Marketing Measurement, Power BI, Python, SQL, Site Analytics, Statistics, Structured Testing

Experience

• 1-3 years