Analyst, Analytics

Publicis Groupe Holdings B.V.’s Publicis Media UNIT3C team connects brands with consumers in real-time social environments. The Analyst supports data strategy and campaign optimization by organizing data, developing insights, and creating presentations and reports for clients.

Artificial Intelligence (AI)

• Consulting
• Big Data
• Enterprise Software
• Database
• Enterprise
• Insider Connection @Publicis Sapient
• 2 email credits available today
• Beyond your network
• Grace Purdy & 4 connections
• From your previous company
• & 2 connections

Responsibilities

• Working closely with both the Business Planning and Activation teams, Analytics designs the data strategy to tie our clients’ marketing to real-world business goals
• We then mine that data to optimize campaigns and tell the stories that bring our clients closer to their marketing, helping them understand if they’re talking to the people they want, and if they’re doing it the right way
• They pull and arrange data from a multitude of sources to feed business-improving insights, then build thoughtful presentations and reports that bring the story home to our clients
• They work closely with a Senior Analyst and/or Manager to learn the most efficient and effective ways of wrangling with data as they learn to become full-fledged story tellers

Preferred

• Degree in a related field is a plus (i.e. STEM, Economics, Marketing, etc.)
• Familiarity with media analytics helps, especially digital media, but isn't necessarily a requirement
• Prior professional experience is highly preferred

Benefits

• Medical coverage
• Dental coverage
• Vision coverage
• Disability coverage
• 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off
• For temporary roles, eligibility to participate in the freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met.
• Glassdoor
• 3.7
• Enterprise AI platforms and services for enterprise clients.
• Boston, Massachusetts, USA
• https://www.publicissapient.com
• Distribution of Different Job Fields Receiving Sponsorship
• Represents job field similar to this job
• Engineering and Development
• Customer Service and Support
• Management and Executive
• Product Management
• Creatives and Design
• Accounting and Finance
• Human Resources
• Sales
• Marketing
• Trends of Total Sponsorships
• *2026
• (55)

Qualifications

• Bachelor's degree
• 1-2 years of experience working with large data sets or conducting quantitative analysis
• Strong communication skills
• Ability to speak and write professionally
• Ability and comfort with presenting work by phone or within small groups
• Proficiency in Microsoft Office software such as Word, Excel and PowerPoint
• World-class customer service skills
• Ability to service clients, partners and internal stakeholders by understand their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency
• Knowledge of digital marketing and advertising landscape and concepts
• Knowledge of digital media metrics (Impressions, Clicks, CTR, CPM, etc.)
• Knowledge of visualization tools like Tableau and PowerBI
• Knowledge of analytics tools and relational databases (Google Analytics, SQL, MS Access)
• Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables)
• Knowledge of python and other programming languages
• Degree in a related field is a plus (i.e. STEM, Economics, Marketing, etc.)
• Familiarity with media analytics helps, especially digital media, but isn't necessarily a requirement
• Prior professional experience is highly preferred
• 1-2 years of experience working with large data sets or conducting quantitative analysis.

Required skills

• Digital Marketing and Advertising, Digital Media Metrics, Google Analytics, Microsoft Access, Power BI, Python, SQL, Tableau

Preferred skills

• Prior professional experience is highly preferred

Experience

• 1-2 years