Analyst, Analytics

Publicis Groupe Holdings B.V. is hiring an Analyst, Analytics to support campaign measurement and connect clients’ marketing investments to business outcomes. The role involves validating and analyzing data, contributing to reports and insights, and collaborating with cross-functional teams to improve marketing effectiveness.

Responsibilities

• Analysts form the foundation of the Analytics team, supporting the collection, organization, validation, and analysis of data that informs campaign performance and business decisions
• Working closely with Senior Analysts and Managers, Analysts pull and quality-check data from multiple sources, validate reporting outputs, maintain reporting templates, and help develop presentations and reports that communicate performance and insights to clients
• Reporting and data quality: Prepare, organize, and validate campaign data; confirm reporting accuracy; investigate discrepancies; and help ensure deliverables are complete, consistent, and delivered on time
• Insights and storytelling: Assist in identifying performance trends, opportunities, and potential areas of concern. Contribute to the development of insights and recommendations that connect media performance to business objectives
• Research and measurement support: Assist Senior Analysts and Managers with brand studies, traffic studies, and other campaign-specific or ad hoc analyses
• Cross-functional collaboration: Participate in internal Analytics status meetings and cross-functional meetings with Media Activation, Business Planning, Strategy, and other channel teams. Share relevant updates, ask questions, raise potential roadblocks, and communicate when additional context or support is needed
• Learning and development: Build an understanding of media channels, campaign objectives, measurement methodologies, and the relationship between marketing activity and business outcomes

Preferred

• Degree in a related field is a plus (i.e. STEM, Economics, Marketing, etc.)
• Prior professional experience working with data, reporting, or quantitative analysis is highly preferred
• Related-field degree
• Data experience

Benefits

• Medical coverage
• Dental coverage
• Vision coverage
• Disability coverage
• 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off
• For regular roles: paid time off

Company

• Digital marketing and experience agency
• New York, New York, USA
• http://www.amnesia.com.au/
• Founded in 1998
• 1001-5000 employees

Qualifications

• Bachelor's degree
• 1-2 years of experience working with large data sets or conducting quantitative analysis
• Strong communication skills
• Ability to speak and write professionally
• Ability and comfort with presenting work by phone or within small groups
• Proficiency in Microsoft Office software such as Word, Excel and PowerPoint
• World-class customer service skills
• Ability to service clients, partners and internal stakeholders by understand their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency
• Knowledge of digital marketing and advertising landscape and concepts
• Knowledge of digital media metrics (Impressions, Clicks, CTR, CPM, etc.)
• Knowledge of visualization tools like Tableau and PowerBI
• Knowledge of analytics tools and relational databases (Google Analytics, SQL, MS Access)
• Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables)
• Degree in a related field is a plus (i.e. STEM, Economics, Marketing, etc.)
• Prior professional experience working with data, reporting, or quantitative analysis is highly preferred
• 1-2 years of experience working with large data sets or conducting quantitative analysis.

Required skills

• Advanced Excel, Digital Marketing and Advertising, Digital Media Metrics, Google Analytics, Large Dataset Analysis, Microsoft Access, Microsoft Office, Power BI, Quantitative Analysis, SQL, Tableau

Experience

• 1-2 years