Product Marketing Manager (UCAN) Media Effectiveness

Responsibilities

Lead go-to-market strategy and launches for US and CA ad measurement solutions (e.g., incrementality, brand lift, multi-touch attribution, clean room integrations) and ensure a strong measurement story is baked into the launch of new narratives and capabilities (e.g. new ad formats)

Define and execute strategy for how measurement solutions are packaged and tiered across client segments (e.g. key accounts vs. mid-market), anchored to customer marketing objectives and desired outcomes

Launch and scale priority measurement programs, including incrementality and conversion lift testing, data clean room partnerships, and media mix modeling (MMM) enablement

Partner with Global PMM, Product, Sales, Research, Comms, and Legal/Privacy to shape the roadmap, using voice-of-customer feedback from agencies and advertisers

Benchmark Netflix measurement capabilities against other ad tech platforms to sharpen positioning and competitive messaging

Drive alpha and beta testing strategy and frameworks in partnership with Measurement specialists; work with data science to turn early results into case studies that demonstrate ad effectiveness across various outcomes

Translate complex methodologies (e.g., Bayesian MMM, synthetic control groups) into simple benefits for media buyers and CMOs

Build pitch decks, one-pagers, whitepapers, and battlecards, and enable sales, measurement, account management, agency trade desks, and analytics teams

Position privacy-safe measurement (e.g., clean rooms, Conversions API, first-party data) amid signal loss and US privacy laws such as CCPA/CPRA

Drive narrative and alignment around industry standards and accreditation (e.g., MRC, IAB) and third-party measurement integrations (e.g., DoubleVerify, IAS, Nielsen, Kantar, EDO)

Benefits

Health Plans

Mental Health support

A 401(k) Retirement Plan with employer match

Stock Option Program

Disability Programs

Health Savings and Flexible Spending Accounts

Family-forming benefits

Life and Serious Injury Benefits

Paid leave of absence programs

Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off.

Full-time salaried employees are immediately entitled to flexible time off.

Glassdoor

4.1

Streaming entertainment for TV series, films, games and live programming.

Los Gatos, California, USA

https://www.netflix.com

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Marketing

Engineering and Development

Product Management

Management and Executive

Accounting and Finance

Customer Service and Support

Sales

Legal and Compliance

Arts and Entertainment

Human Resources

Creatives and Design

Trends of Total Sponsorships

Qualifications

7-10+ years of experience in ad tech product marketing, specifically activating media measurement, data collaboration and analytical solution

Extensive literacy over measurement methodologies, including incrementality and lift studies, multi-touch attribution (MTA), media mix modeling (MMM), identity resolution, and clean rooms

Deep understanding of the US digital advertising ecosystem, including programmatic, CTV, mobile measurement partners, viewability, and fraud prevention

Excellent communication and storytelling skills and ability to translate complex measurement methodologies into clear, revenue-driving value propositions for brand advertisers, performance marketers, and agencies

Strong experience in partnering cross-functionally on product strategy, product positioning/narrative and GTM launches

Excel at teamwork and have an ability to execute on multiple priority near-term business priorities under tight timelines while simultaneously building a long-term strategy

Required skills

Ad Tech Product Marketing, Media Measurement, Incrementality and Lift Studies, Multi-Touch Attribution (MTA), Media Mix Modeling (MMM), Identity Resolution, Data Clean Rooms, US Digital Advertising, Programmatic Advertising, Connected TV (CTV), Mobile Measurement, Viewability and Ad Fraud Prevention, Communication and storytelling

Experience

7+ years