Manager, Media Activation Retail Search

WPP Media is the AI-driven media operating unit of WPP, focused on delivering creative personalisation at scale for leading brands. The Manager, Media Activation Retail Search will leverage retail expertise to drive performance-led media strategies, ensuring integration across biddable retail channels and maximizing client outcomes.

Responsibilities

Manage a team of direct reports and their career development

Oversee search and programmatic media activations across several retailer media networks, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc

Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and Epsilon

Maintain excellent relationships with key account stakeholders to maximize promotional opportunities and assist them in navigating the Commerce activation landscape

Ensure on-going campaign compliance to WPP Media's established guidelines and best practices

Lead the incorporation of cross-channel testing and optimization strategies

Prepare campaign performance reports on a weekly, monthly, and quarterly basis

Synthesize key data points, identify trends, and recommend activities to maximize business results and deliver an optimal customer experience

Address technical issues with media campaign serving

Stay up to date on changing marketplace dynamics surrounding ad products, technology, and measurement across search and programmatic partners

Manage reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform

Benefits

Competitive medical

Group retirement plans

Vision

Dental insurance

Significant paid time off

Preferential partner discounts

Employee mental health awareness days

Hybrid approach, with teams in the office around four days a week

Reasonable accommodation to, among others, individuals with disabilities and disabled veterans

Company

Global media collective delivering AI-powered media services for brands

London, England, GBR

http://www.wppmedia.com/

Founded in 1985

10001+ employees

Qualifications

Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience

3+ years of experience in biddable performance media execution, with a strong preference for retail media execution

Experience managing a team of direct reports

Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook

Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions

Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem

Strong drive to understand the retail landscape and latest trends in commerce media

Experience with retail bid management platforms, such as Pacvue or Skai

Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.)

Ability to collaborate and work effectively with internal teams and external partners

A self-starter attitude that thrives in a fast-paced environment

Excellent project-management skills; able to coordinate projects across multiple teams and functions

Required skills

Retail media execution, Search media activation, Programmatic media activation, Amazon retail platform, CitrusAd retail platform, Criteo retail platform, Trade Desk platform, Walmart retail platform, Pacvue bid management platform, Skai bid management platform, Epsilon bid management platform, Microsoft Excel, Microsoft PowerPoint, Microsoft Outlook, Campaign management, Campaign optimization, Retail commercial knowledge, Data analysis

Preferred skills

Self-starter attitude, Project management

Experience

3+ years